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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      I

      Illinois Tech

      Data Analytics and Big Data

      Skills you'll gain: Database Design, Relational Databases, Database Systems, Database Management, NoSQL, Database Theory, Databases, Machine Learning Algorithms, SQL, Database Development, Big Data, Apache Hadoop, Database Management Systems, MySQL, Transaction Processing, Statistical Analysis, Data Visualization, Data Analysis, Apache Spark, Data Modeling

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      61 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Personalized Service, Strategic Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Integrated and Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Brand Strategy, Campaign Management, Integrated Marketing Communications, Earned Media, Paid media, Owned Media, Shared Media, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Protecting Business Innovation

      Skills you'll gain: Intellectual Property, E-Commerce, Global Marketing, Brand Management, Innovation, Strategic Partnership, Strategic Thinking, Price Negotiation, New Business Development, Mergers & Acquisitions, Business Process, Digital Assets, Business Strategy, Commercial Laws, Legal Strategy, Commercialization, Case Law, Legal Proceedings, New Product Development, Lawsuits

      4.8
      Rating, 4.8 out of 5 stars
      ·
      873 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create an Interactive Mind Map

      Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Brainstorming, Data Sharing, Presentations, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      424 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Market Research, Social Media Marketing, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Data-Driven Decision-Making, Consumer Behaviour, Web Analytics and SEO, Marketing Psychology, Business Modeling, Customer experience strategy (CX), Technical Management, Market Analysis, Marketing Planning, Media Planning, Marketing Strategy and Techniques, Campaign Management, Customer Relationship Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Edureka

      Gen AI for Fraud Detection Analytics

      Skills you'll gain: Generative AI, Data Ethics, Anomaly Detection, Personally Identifiable Information, Advanced Analytics, Threat Detection, Artificial Intelligence, Regulatory Compliance, Deep Learning, Data Security, Applied Machine Learning, Information Privacy, Natural Language Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      Whizlabs

      Exam Prep MLS-C01: AWS Certified Specialty Machine Learning

      Skills you'll gain: AWS Kinesis, AWS SageMaker, Machine Learning Algorithms, Data Collection, Amazon Redshift, MLOps (Machine Learning Operations), Applied Machine Learning, Image Analysis, Reinforcement Learning, Amazon Web Services, Scalability, Forecasting, Feature Engineering, Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Analysis, Real Time Data, Predictive Modeling, Data Modeling

      3.8
      Rating, 3.8 out of 5 stars
      ·
      34 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      Annual Campaigns: Building a Case for Support

      Skills you'll gain: Fundraising, Campaign Management, Direct Marketing, Target Audience, Email Marketing, Telemarketing, Lead Generation, Event Management, Relationship Building, Data-Driven Decision-Making, Cross-Channel Marketing, Communication Strategies

      4.2
      Rating, 4.2 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Financial Management for Product Leaders

      Skills you'll gain: Financial Statements, Financial Modeling, Proposal Writing, Corporate Finance, Business Metrics, Balance Sheet, Business Valuation, Entrepreneurial Finance, Internal Communications, Financial Management, Cost Benefit Analysis, Project Finance, Return On Investment, Financial Forecasting, Product Management, Presentations, Cash Flows, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      Healthcare Data Quality and Governance

      Skills you'll gain: Data Governance, Data Quality, Data Validation, Data Management, Data Cleansing, Health Information Management, Metadata Management, Health Informatics, Technical Communication, Change Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      126 reviews

      Intermediate · Course · 1 - 4 Weeks

    • N

      New York Institute of Finance

      Supply Chain Finance Market and Fintech Ecosystem

      Skills you'll gain: Financial Market, Market Trend, Market Dynamics, Market Analysis, Supplier Management, Supply Chain Management, Risk Modeling, Supply Chain, FinTech, Financial Services, Finance, Commercial Banking, Banking, Corporate Finance, Investments

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analytics and Big Data: Illinois Tech
    • Improving Customer Retention: Coursera Instructor Network
    • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
    • Protecting Business Innovation: The Hong Kong University of Science and Technology
    • Use Canva to Create an Interactive Mind Map: Coursera Project Network
    • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
    • Gen AI for Fraud Detection Analytics: Edureka
    • Exam Prep MLS-C01: AWS Certified Specialty Machine Learning: Whizlabs
    • Annual Campaigns: Building a Case for Support: University of California, Davis
    • Financial Management for Product Leaders: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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