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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      J

      Johns Hopkins University

      Gestión del análisis de datos

      Skills you'll gain: Exploratory Data Analysis, Data-Driven Decision-Making, Data Analysis, Data Management, Management Reporting, Analytical Skills, Statistical Inference, Team Management, Statistical Modeling, Data Presentation, Team Leadership, Statistical Methods, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California San Diego

      Code Free Data Science

      Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Mining, Statistical Methods, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Analytics, Software Installation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      211 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Establishing Product-Market Fit

      Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Strategy, New Product Development, Customer Analysis, Market Analysis, User Feedback, Product Testing, Lean Methodologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

      Skills you'll gain: Marketing Effectiveness, Marketing, Sales Process, Marketing Strategies, Business Marketing, Sales Strategy, Marketing Planning, Value Propositions, Sales, Digital Marketing, Marketing Analytics, Brand Management, Business Metrics, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      161 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Software Sales

      Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge

      4.9
      Rating, 4.9 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Business Modeling, Marketing Psychology, Strategic Marketing, Customer experience strategy (CX), Technical Management, Marketing, Media Planning, Marketing Strategy and Techniques, Campaign Management, Customer Relationship Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Market Opportunities, Entrepreneurship, Innovation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Aptly

      TikTok for Business

      Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Social Media Strategy, Content Creation, Marketing, Brand Awareness, Marketing Strategy and Techniques, Content Strategy, Customer Engagement, Video Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Beneficios y características de las redes sociales más significativas

      Skills you'll gain: Social Media, Network Analysis, Social Media Strategy, Social Media Marketing, Professional Networking, Cross-Channel Marketing, Business Strategies, Digital Communications

      4.4
      Rating, 4.4 out of 5 stars
      ·
      974 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      The Hong Kong University of Science and Technology

      Protecting Business Innovation

      Skills you'll gain: Intellectual Property, E-Commerce, Global Marketing, Brand Management, Innovation, Strategic Partnership, Strategic Thinking, Price Negotiation, New Business Development, Mergers & Acquisitions, Business Process, Digital Assets, Business Strategy, Commercial Laws, Legal Strategy, Commercialization, Case Law, Legal Proceedings, New Product Development, Lawsuits

      4.8
      Rating, 4.8 out of 5 stars
      ·
      873 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Use Canva to Create an Interactive Mind Map

      Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Brainstorming, Data Sharing, Presentations, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      424 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • E

      Edureka

      Gen AI for Fraud Detection Analytics

      Skills you'll gain: Generative AI, Data Ethics, Anomaly Detection, Personally Identifiable Information, Advanced Analytics, Threat Detection, Artificial Intelligence, Regulatory Compliance, Deep Learning, Data Security, Applied Machine Learning, Information Privacy, Natural Language Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Gestión del análisis de datos: Johns Hopkins University
    • Code Free Data Science: University of California San Diego
    • Establishing Product-Market Fit: University of Maryland, College Park
    • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
    • Software Sales: Coursera Instructor Network
    • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
    • Desarrollo de tu marca personal: Tecnológico de Monterrey
    • TikTok for Business: Aptly
    • Beneficios y características de las redes sociales más significativas: Tecnológico de Monterrey
    • Protecting Business Innovation: The Hong Kong University of Science and Technology

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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