Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Davis
Skills you'll gain: ArcGIS, GIS Software, Geographic Information Systems, Data Sharing, Spatial Analysis, Metadata Management, Data Quality, Data Visualization, Data Visualization Software, Data Analysis, File Management
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Multimodal Prompts, Responsible AI, Predictive Modeling, Business Transformation, Data-Driven Decision-Making, Generative AI, Business Leadership, Business Ethics, Business Analytics, AI Workflows, Organizational Change, LLM Application, Business, Artificial Intelligence, Data Science, Emerging Technologies, Innovation
Intermediate · Specialization · 1 - 3 Months
University of London
Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Innovation, Marketing, Digital Advertising, Marketing Strategies, New Product Development, Digital Marketing, Consumer Behaviour, MarTech, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Responsible AI, Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Data Preprocessing, Data Quality, Exploratory Data Analysis, Machine Learning, Applied Machine Learning, Data Migration, Apache Airflow, Model Evaluation, Data Lakes, Scikit Learn (Machine Learning Library), Cloud Computing
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Dashboard, Business Intelligence, Tableau Software, Business Reporting, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Interviewing Skills, LinkedIn, Presentations, Performance Improvement, Performance Analysis
Advanced · Course · 1 - 3 Months

Universitat Politècnica de València
Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Data Analysis Software, Data Analysis, Statistical Analysis, Financial Analysis, Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SAS (Software), Data Import/Export, Data Access, Data Manipulation, Statistical Programming, Data Cleansing, Exploratory Data Analysis, Data Preprocessing, Data Analysis, Data Transformation, SQL, Microsoft Excel, Descriptive Statistics
Beginner · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: AI Enablement, Artificial Intelligence, AI Product Strategy, Artificial Neural Networks, Deep Learning, Business Analytics, Responsible AI, Data Ethics, Machine Learning, Data Science, Data Literacy
Beginner · Course · 1 - 4 Weeks