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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Supply chain management: Be global

      Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Strategic Sourcing, Transportation, Supply Chain, and Logistics, Procurement, Logistics Management, Supplier Management, Corporate Sustainability, Risk Management, Business Technologies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      349 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Advanced Interviewing Techniques

      Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Communication, Verbal Communication Skills, Professionalism, Active Listening, Problem Solving, Self-Awareness, Analytical Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      146 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing Estratégico

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Strategies for Audience Growth and Promoting Music Brands

      Skills you'll gain: Marketing Budgets, Digital Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Marketing, Target Audience, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Return On Investment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Michigan

      Green Skills for a Sustainable and Just Future

      Skills you'll gain: Social Justice, Geographic Information Systems, Organizational Change, Environmental Policy, Sustainability Reporting, Environmental Issue, Environmental Regulations, Geospatial Mapping, Culture Transformation, Spatial Data Analysis, Datamaps, Environmental Social And Corporate Governance (ESG), Strategic Leadership, Organizational Strategy, Corporate Sustainability, Spatial Analysis, Organizational Leadership, Systems Thinking, Health Equity, Environmental Laws

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier II

      Skills you'll gain: Property and Real Estate, Real Estate, Land Management, Economic Development, Market Dynamics, Supply And Demand, Commercial Real Estate, Financial Market, Market Data, Economics, Price Negotiation, Market Analysis, Construction Estimating

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Business Opportunities and Risks in a Globalized Economy

      Skills you'll gain: Economic Development, International Finance, Economics, Market Opportunities, Business Economics, International Relations, Global Marketing, Demography, Business Risk Management, Analysis, Growth Strategies, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      PMP Exam Prep: Project Management Principles

      Skills you'll gain: Project Coordination, Project Management, Project Management Institute (PMI) Methodology, Agile Project Management, Project Management Life Cycle, Organizational Skills, Agile Methodology, Kanban Principles, Scope Management, Stakeholder Management, Product Lifecycle Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Alberta

      Arctic Economy

      Skills you'll gain: International Relations, Socioeconomics, Global Marketing, Cultural Diversity, World History, Intercultural Competence, Economic Development, Economics, Environment and Resource Management, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Technion - Israel Institute of Technology

      Innovation Career Lessons from a Master

      Skills you'll gain: Innovation, Design Thinking, Creative Problem-Solving, Team Building, Creative Thinking, Entrepreneurship, Visionary, Initiative and Leadership, New Product Development, Business Strategy, Overcoming Obstacles, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      346 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Snowflake for Beginners: Make your First Snowsight Dashboard

      Skills you'll gain: Snowflake Schema, Dashboard, Data Warehousing, Relational Databases, Database Management, Data Storage, SQL, Business Intelligence, Data Visualization Software, Cloud Platforms, Benchmarking, Market Share

      4.3
      Rating, 4.3 out of 5 stars
      ·
      47 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

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    1…102103104…289

    In summary, here are 10 of our most popular marketing strategy courses

    • Supply chain management: Be global: Macquarie University
    • Advanced Interviewing Techniques: University of Maryland, College Park
    • Marketing Estratégico: Fundação Instituto de Administração
    • Strategies for Audience Growth and Promoting Music Brands: GRAMMY GO
    • Green Skills for a Sustainable and Just Future: University of Michigan
    • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
    • Business Opportunities and Risks in a Globalized Economy: IE Business School
    • PMP Exam Prep: Project Management Principles : University of Maryland, College Park
    • Arctic Economy : University of Alberta
    • Innovation Career Lessons from a Master: Technion - Israel Institute of Technology

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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