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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Instructor Network

      Introduction to KPIs: Measuring Success in Business

      Skills you'll gain: Key Performance Indicators (KPIs), Business Metrics, Performance Measurement, Performance Analysis, Performance Improvement, Business Priorities, Benchmarking, Business Process, Operational Efficiency, Data-Driven Decision-Making, Business Reporting, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Finance of Mergers and Acquisitions: Designing an M&A Deal

      Skills you'll gain: Private Equity, Mergers & Acquisitions, Corporate Finance, Financial Modeling, Business Valuation, Financial Analysis, Capital Markets, Financial Management, Accounting, Corporate Strategy, Corporate Tax, Cash Flows

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Tech Sales

      Skills you'll gain: Technical Sales, B2B Sales, Sales Process, Solution Selling, Sales Strategy, Consultative Selling, Customer Advocacy, Return On Investment, Value Propositions, Customer Analysis, Customer Relationship Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Pay Per Click Advertising, Content Performance Analysis, Digital Advertising, Online Advertising, Campaign Management, Advertising Campaigns, Search Engine Marketing, Contextual Advertising, Digital Marketing, Paid media, Keyword Research, Advertising, Performance Analysis, Performance Metric, Budget Management, Bidding, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Market Analysis

      Skills you'll gain: Supply Chain, Market Analysis, Supply Management, Competitive Analysis, Supplier Management, Strategic Sourcing, Financial Analysis, Supply Chain Management, Market Dynamics, Process Mapping, Analysis, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      156 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Design your own trading strategy – Culminating Project

      Skills you'll gain: Peer Review, Data Collection, Financial Trading, Project Design, Portfolio Management, Business Planning, Financial Market, Market Analysis, Market Trend, Investment Management, Performance Analysis, Equities

      4.4
      Rating, 4.4 out of 5 stars
      ·
      104 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Innovation Strategy: Developing Your Fintech strategy

      Skills you'll gain: FinTech, Technology Strategies, Innovation, Digital Transformation, Financial Services, Business Strategy, Competitive Analysis, Strategic Sourcing, Organizational Structure

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      CentraleSupélec

      On Strategy : What Managers Can Learn from Philosophy - PART 1

      Skills you'll gain: Organizational Change, Strategic Leadership, Creative Thinking, Systems Thinking, Innovation, Strategic Planning, Change Management, Corporate Strategy, Business Strategy, Critical Thinking, Adaptability, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      471 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera

      Navigating Generative AI: A CEO Playbook

      Skills you'll gain: Data Ethics, Legal Risk, Generative AI, Law, Regulation, and Compliance, Regulation and Legal Compliance, Strategic Leadership, Business Leadership, Workforce Development, Business Transformation, Thought Leadership, Business Ethics, Employee Training, Customer experience improvement, Business Strategy, Productivity Software, Operational Excellence, Risk Management, Change Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      89 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Herramientas de la Economía Circular

      Skills you'll gain: Resource Utilization, Waste Minimization, Process Analysis, Cost Benefit Analysis, Economic Development, Project Design, Proposal Development, Stakeholder Management, Environmental Management Systems, Corporate Sustainability, Systems Thinking, Environmental Social And Corporate Governance (ESG), Presentations, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      130 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Entrepreneurship Capstone

      Skills you'll gain: Customer Analysis, Entrepreneurship, Business Planning, Customer Insights, Marketing Strategies, Sales Strategy, Market Analysis, Market Research, Business Strategy, Innovation, New Product Development, Business Modeling, Product Development, Value Propositions, Interviewing Skills, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      270 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Leadership Through Marketing

      Skills you'll gain: Marketing Analytics, Marketing Strategies, Data Science, Marketing, Strategic Marketing, Customer experience strategy (CX), Analytics, Data Analysis, Digital Transformation, Customer Insights, Data-Driven Decision-Making, Empowerment, Business Development, Business Leadership, Brand Management, Brand Strategy, Corporate Strategy, Advertising, Consumer Behaviour, Organizational Change

      4.6
      Rating, 4.6 out of 5 stars
      ·
      466 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Introduction to KPIs: Measuring Success in Business : Coursera Instructor Network
    • Finance of Mergers and Acquisitions: Designing an M&A Deal: University of Illinois Urbana-Champaign
    • Introduction to Tech Sales: Coursera Instructor Network
    • Publicidad Digital con Google AdWords: Universidad Austral
    • Supply Market Analysis: Rutgers the State University of New Jersey
    • Design your own trading strategy – Culminating Project: Indian School of Business
    • Innovation Strategy: Developing Your Fintech strategy: Copenhagen Business School
    • On Strategy : What Managers Can Learn from Philosophy - PART 1: CentraleSupélec
    • Navigating Generative AI: A CEO Playbook: Coursera
    • Herramientas de la Economía Circular: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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