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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Michigan

      Introduction to Machine Learning in Sports Analytics

      Skills you'll gain: Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Statistical Machine Learning, Predictive Analytics, Feature Engineering, Classification And Regression Tree (CART), Machine Learning Algorithms, Predictive Modeling, Analytics, Machine Learning, Data Analysis, Random Forest Algorithm

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Machine Learning for Accounting with Python

      Skills you'll gain: Machine Learning Algorithms, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Natural Language Processing, Statistical Analysis, Performance Metric

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Essential Linear Algebra for Data Science

      Skills you'll gain: Linear Algebra, Applied Mathematics, Data Science, Data Analysis, Statistical Methods, Algebra

      4.4
      Rating, 4.4 out of 5 stars
      ·
      172 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Project Planning and Machine Learning

      Skills you'll gain: Machine Learning Algorithms, Engineering Documentation, Product Development, Product Planning, Data Analysis, Data Processing, Product Requirements, File Systems, Internet Of Things, Big Data, Machine Learning, Data Storage, Supervised Learning, Unsupervised Learning, Requirements Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      129 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      A Comprehensive Excel Masterclass

      Skills you'll gain: Capital Budgeting, Data Visualization, Microsoft Excel, Dashboard, Business Intelligence, Interactive Data Visualization, Excel Formulas, Financial Analysis, Data Analysis Expressions (DAX), Pivot Tables And Charts, Key Performance Indicators (KPIs), Google Sheets, Business Analytics, Financial Modeling, Data-Driven Decision-Making, Loans, Cash Flows

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      59 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      PyTorch Ultimate 2024 - From Basics to Cutting-Edge

      Skills you'll gain: PyTorch (Machine Learning Library), Natural Language Processing, Artificial Neural Networks, Image Analysis, Deep Learning, Computer Vision, Generative AI, Classification And Regression Tree (CART), Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Unsupervised Learning, Text Mining, Python Programming, Supervised Learning, Regression Analysis, Google Cloud Platform, Data Processing, Performance Tuning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier II

      Skills you'll gain: Property and Real Estate, Real Estate, Land Management, Economic Development, Market Dynamics, Supply And Demand, Commercial Real Estate, Financial Market, Market Data, Economics, Price Negotiation, Market Analysis, Construction Estimating

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 3 Months

    • F

      Fractal Analytics

      Generative AI for Consultants

      Skills you'll gain: Prompt Engineering, Generative AI, Business Consulting, Leadership, Management Consulting, Customer Insights, Data Ethics, Business Process Automation, Automation, Solution Design, Ethical Standards And Conduct

      4
      Rating, 4 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      V

      Vanderbilt University

      AI Agents and Agentic AI Architecture in Python

      Skills you'll gain: Generative AI Agents, OpenAI, Prompt Engineering, ChatGPT, Agentic systems, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Python Programming, Artificial Intelligence, Persona (User Experience), Business Logic, Application Programming Interface (API), Transaction Processing, Persona Development, Collaborative Software, Secure Coding, Plan Execution

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Minnesota

      Advanced Models for Decision Making

      Skills you'll gain: Operations Research, Supply Chain, Business Analytics, Mathematical Modeling, Manufacturing Operations, Workforce Planning, Microsoft Excel, Resource Allocation, Finance, Production Planning, Investment Management, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Statistical Analysis Fundamentals using Excel

      Skills you'll gain: Descriptive Statistics, Regression Analysis, Forecasting, Probability Distribution, Business Analytics, Data Analysis, Statistical Analysis, Statistical Methods, Microsoft Excel, Statistics, Spreadsheet Software, Predictive Analytics, Probability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      Simplilearn

      Behavioral Marketing

      Skills you'll gain: Customer Retention, Marketing Strategies, Digital Marketing, Growth Strategies, Customer Acquisition Management, Customer Relationship Management, E-Commerce, Marketing Effectiveness, Customer Engagement, Email Marketing, Social Media Marketing, Marketing Automation, Persona Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Machine Learning in Sports Analytics: University of Michigan
    • Machine Learning for Accounting with Python: University of Illinois Urbana-Champaign
    • Essential Linear Algebra for Data Science: University of Colorado Boulder
    • Project Planning and Machine Learning: University of Colorado Boulder
    • A Comprehensive Excel Masterclass: Illinois Tech
    • PyTorch Ultimate 2024 - From Basics to Cutting-Edge: Packt
    • Economie du sol et de l'immobilier II: École Polytechnique Fédérale de Lausanne
    • Generative AI for Consultants: Fractal Analytics
    • AI Agents and Agentic AI Architecture in Python: Vanderbilt University
    • Advanced Models for Decision Making: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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