• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Digital Marketing, Marketing, Sales Process, Sales Strategy, Marketing Strategy and Techniques, Sales, Value Propositions, Business Metrics, Marketing Analytics, Branding, Brand Management, Customer Engagement, Market Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Global sustainability and corporate social responsibility: Be sustainable

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Corporate Strategy, Business Strategy, Organizational Strategy, Business Management, Strategic Leadership, Sustainability Reporting, Strategic Planning, Ethical Standards And Conduct, Business Economics, Environment and Resource Management, Innovation, Entrepreneurship, Organizational Structure, Environmental Policy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      452 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Advertising with Meta

      Skills you'll gain: Advertising Campaigns, Facebook, Campaign Management, Advertising, Instagram, Social Media, Performance Analysis, Paid media, Social Media Marketing, Digital Advertising, Target Audience, Budget Management, Bidding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Strategic Marketing, Marketing Strategy and Techniques, Marketing, Marketing Planning, Target Market, Competitive Analysis, Market Analysis, Market Research, Business Strategy, Business, Business Analysis, Auditing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      244 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The State University of New York

      Launch Your Online Business

      Skills you'll gain: Target Audience, Branding, E-Commerce, Customer Analysis, Brand Management, Web Content, Web Analytics, Entrepreneurship, Product Quality (QA/QC), Business Modeling, Web Design and Development, Marketing Strategies, Business Planning, Business Operations, Value Propositions, Content Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      858 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Digital Marketing and Growth Hacking

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Web Analytics and SEO, Digital Advertising, Search Engine Optimization, Digital Marketing, Social Media Management, Email Marketing, Social Media Campaigns, Google Ads, AI Personalization, Target Audience, Content Marketing, Performance Analysis, Search Engine Marketing, E-Commerce, Content Creation, Generative AI, Paid media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Target Audience, Social Media Management, Marketing, Marketing Strategies, Content Strategy, Community Development, Market Analysis, Market Trend, Digital Transformation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Campaign Management, Marketing Strategies, Marketing, MarTech, Consumer Behaviour, Digital Marketing, Digital Media Strategy, Digital Advertising, Market Trend, Social Media, Customer Engagement, Trend Analysis, Strategic Planning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Digital Business Marketing with Easil

      Skills you'll gain: Photo Editing, Graphic Design, Facebook, Marketing Design, Digital Advertising, Advertising, Social Media Marketing, Social Media, Marketing, Dashboard, User Accounts, Business

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Entertainment and Sports Marketing

      Skills you'll gain: Global Marketing, Marketing, Digital Marketing, Marketing Strategies, Event Marketing, Social Media Marketing, Innovation, Target Audience, Content Creation, Brand Awareness, Storytelling, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      491 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Digital Marketing, Cross-Channel Marketing, Search Engine Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Strategies, Strategic Marketing, Search Engine Optimization, Online Advertising, Marketing Communications, Paid media, E-Commerce, Mobile Banking, Return On Investment, Consumer Behaviour, Business Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Product Manager

      Skills you'll gain: Product Management, New Product Development, Agile Software Development, Product Lifecycle Management, Agile Methodology, Agile Project Management, Product Strategy, Financial Analysis, Product Roadmaps, Product Development, Product Planning, Sprint Planning, Usability Testing, Project Management Life Cycle, Innovation, User Story, Market Analysis, Stakeholder Management, Business Planning, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    genai in social media marketing
    meta social media marketing capstone
    meta social media marketing professional certificate
    genai for social media marketing specialists
    social media marketing and brand advocacy
    1…101112…394

    In summary, here are 10 of our most popular social media marketing courses

    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Global sustainability and corporate social responsibility: Be sustainable: Macquarie University
    • Advertising with Meta: Meta
    • Fundamentals of Marketing Strategy: University of London
    • Launch Your Online Business: The State University of New York
    • IBM Digital Marketing and Growth Hacking: IBM
    • What is Social?: Northwestern University
    • Digital Marketing Trends: Coursera Instructor Network
    • Digital Business Marketing with Easil: Coursera Project Network
    • International Entertainment and Sports Marketing: Yonsei University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok