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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Global Marketing, Financial Reporting, Communication Strategies, Market Opportunities, Marketing Management, Business Modeling, Business Strategy, Customer experience strategy (CX), E-Commerce, Consumer Behaviour, Storytelling, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, SQL, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Data Analysis with Python

      Skills you'll gain: Data Wrangling, Data Cleansing, Data Analysis, Data Manipulation, Data Import/Export, Exploratory Data Analysis, Data Science, Statistical Analysis, Descriptive Statistics, Regression Analysis, Predictive Modeling, Pandas (Python Package), Scikit Learn (Machine Learning Library), Machine Learning Methods, Data Pipelines, NumPy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19K reviews

      Intermediate · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Management

      Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Forecasting, Process Improvement, Supplier Management, Operations Management, Customer Demand Planning, Purchasing, Production Process, Supply Management, Operational Efficiency, Warehouse Management, Supply Chain Planning, Inventory and Warehousing, Inventory Management System, Transportation, Supply Chain, and Logistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Applied Data Science

      Skills you'll gain: Dashboard, Data Visualization Software, Plotly, Data Wrangling, Data Visualization, Interactive Data Visualization, Exploratory Data Analysis, Data Cleansing, Jupyter, Matplotlib, Data Analysis, Pandas (Python Package), Data Manipulation, Seaborn, Data Import/Export, Predictive Modeling, Web Scraping, Automation, Data Science, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Engineering Foundations

      Skills you'll gain: SQL, Web Scraping, Database Design, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Relational Databases, Data Architecture, Jupyter, Data Pipelines, Big Data, Data Warehousing, Data Governance, Databases, Stored Procedure, Data Manipulation, Automation, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Social Media Analytics

      Skills you'll gain: Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Data Literacy, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytical Skills, Data Manipulation, Facebook, Sociology, Natural Language Processing, Text Mining, Analytics, Trend Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      9 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Advanced · Course · 1 - 3 Months

    • I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Descriptive Analytics, Analytics, Data Analysis, Dashboard, Data Literacy, AWS Identity and Access Management (IAM), Data Visualization, Amazon Web Services, Big Data, Amazon S3, Business Intelligence, Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      887 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      PwC

      Data-driven Decision Making

      Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Data Literacy, Big Data, Data Storytelling, Statistical Analysis, Microsoft Excel, Data Visualization Software, R Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Management of Fashion and Luxury Companies: Università Bocconi
    • IBM Data Engineering: IBM
    • Data Analysis with Python: IBM
    • Supply Chain Management: Rutgers the State University of New Jersey
    • Applied Data Science: IBM
    • Data Engineering Foundations: IBM
    • Social Media Analytics: Johns Hopkins University
    • Digital Marketing: Illinois Tech
    • IBM & Darden Digital Strategy: IBM
    • Business Foundations: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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