Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.
Arizona State University
Skills you'll gain: Design Research, Innovation, Creativity, Design Thinking, Creative Thinking, Stakeholder Analysis, Design, Brainstorming, Creative Problem-Solving, Peer Review, Ideation, Design Strategies, Product Design, Curiosity, User Experience Design, Customer experience improvement, New Product Development, Business Modeling, Cognitive flexibility, Consumer Behaviour
Beginner · Specialization · 3 - 6 Months

Yale University
Skills you'll gain: Applied Behavior Analysis, Behavior Management, Positive Behavior Support, Parent Communication, Mental Health Diseases and Disorders, Child Development, Problem Solving
Beginner · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Cooking, Meal Planning And Preparation, Health Promotion, Health Education, Nutrition and Diet, Public Health, Behavior Management, Cultural Diversity, Health Informatics, Chronic Diseases
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Marketing, Consumer Behaviour, Marketing Communications, Influencing, Advertising, Marketing, Marketing Psychology, Brand Strategy, Storytelling, Drive Engagement
Mixed · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months

The University of Edinburgh
Skills you'll gain: Applied Behavior Analysis, Behavior Management, Cultural Diversity, General Science and Research, Scientific Methods, Caregiving, Non-Verbal Communication, Ethical Standards And Conduct, Research, Biology
Mixed · Course · 1 - 3 Months

Stanford University
Skills you'll gain: Game Theory, Strategic Decision-Making, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms
Beginner · Course · 1 - 3 Months

Yale University
Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Resilience, Cognitive Behavioral Therapy, Psychology, Social Skills, Mindfulness
Mixed · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks