Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
45credentials
1online degree
187courses

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Find the best Marketing Analytics course for your goals

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Google

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Meta

    Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    4.2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    Meta

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Meta

    Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    245 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Unilever

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, MarTech

    4.7
    Rating, 4.7 out of 5 stars
    305 reviews

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

  • Coursera

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Emory University

    Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Target Market, Marketing Effectiveness, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Statistics, Predictive Modeling, Microsoft Excel, Marketing

    4.3
    Rating, 4.3 out of 5 stars
    525 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    Status: Preview

    Illinois Tech

    Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Media Planning, Social Media, Google Analytics, Analytics, Performance Measurement, Instagram, Email Marketing, Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Search Engine Marketing, Google Ads, Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Online Advertising, Marketing Budgets, Performance Metric, Pay Per Click Advertising, Digital Marketing, Paid media, Search Engine Optimization, Data-Driven Decision-Making, Return On Investment, Marketing Automation, Marketing Strategies

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    ESSEC Business School

    Skills you'll gain: Marketing Analytics, Customer Analysis, Advanced Analytics, Business Analytics, Statistical Programming, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Predictive Modeling, Customer Relationship Management, Statistical Methods, Unsupervised Learning

    4.6
    Rating, 4.6 out of 5 stars
    762 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview

    Coursera

    Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Analytical Skills, Strategic Decision-Making

    4
    Rating, 4 out of 5 stars
    12 reviews

    Beginner · Course · 1 - 4 Weeks

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  • Fundação Instituto de Administração
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