• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Google Analytics

Google Analytics Courses Online

Master Google Analytics for tracking and analyzing website traffic. Learn to interpret data, set up goals, and measure campaign performance.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Complete graduate-level learning without committing to a full degree program.
Earn a university-issued career credential in a flexible, interactive format.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Google Analytics Course Catalog

  • Status: Free
    Free
    C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Data Analytics

    Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Data Validation, Ggplot2, R (Software), Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Dashboard, Data Processing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    177K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Assess for Success: Marketing Analytics and Measurement

    Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Advanced Data Analytics

    Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Tableau Software, Data Science, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.5K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    45K reviews

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

  • C

    Coursera

    Custom Reports in Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    168 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Website Visitors with Google Analytics Segments

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    124 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google AI Essentials

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Information Systems Security Assessment Framework (ISSAF), Operational Efficiency, Business Process Automation, Data Security, Critical Thinking, Analysis, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations: Data, Data, Everywhere

    Skills you'll gain: Data Ethics, Data Analysis, Analytics, Data-Driven Decision-Making, Google Sheets, Business Analytics, Spreadsheet Software, Analytical Skills, Tableau Software, Data Sharing, Data Collection, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    119K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 4 Weeks

Google Analytics learners also search

Beginner Google
Google Projects
Data Analytics
R
Beginner Data Analytics
Data Analytics Projects
Advanced Data Analytics
Data
1234…420

In summary, here are 10 of our most popular google analytics courses

  • Google Analytics for Beginners: Marketing Essentials: Coursera
  • Google Data Analytics: Google
  • Getting Started in Google Analytics: Coursera
  • Assess for Success: Marketing Analytics and Measurement: Google
  • Google Advanced Data Analytics: Google
  • Google Digital Marketing & E-commerce: Google
  • Custom Reports in Google Analytics: Coursera
  • Marketing Analytics Foundation: Meta
  • Analyze Website Visitors with Google Analytics Segments: Coursera
  • Google AI Essentials: Google

Frequently Asked Questions about Google Analytics

Google Analytics is a widely used data tool offered by Google to help website owners better understand the performance of their website pages and then make improvements based on that data. When you use Google Analytics, you're able to see the details of how people interact with your website, how they click around your website, how long they stay on your site, and eventually, what page they jump off your site. Google Analytics also provides answers to questions like how many total new users your site has had in the last 12 months and similar questions about your site’s visitors. There is a free version of Google Analytics and a paid version for companies or website owners with multiple websites.‎

Knowing why you want to learn Google Analytics, whether for marketing, data analysis, or improving website performance, will guide your learning. Regular practice with tracking data, generating reports, and interpreting results is essential. Join communities like the Google Analytics subreddit or LinkedIn groups for tips and troubleshooting. Work on real projects like setting up Google Analytics for a website or analyzing user behavior. Google Data Analytics Professional Certificate by Google offers a comprehensive guide to understanding and using Google Analytics.‎

It’s valuable to learn Google Analytics because the information you learn could help you understand how individual web pages are performing in search, in visits, in time spent, and other metrics. When you start to learn Google Analytics, you may see how its data tools can help you measure your advertising ROI, while also showing data on video performances, and social media sites and applications. It’s crucial to know how search data impacts your personal site or your business site. This is why Google Analytics becomes a very important tool to learn.‎

The types of jobs you may get with knowledge of Google Analytics would likely be Google Analytics manager, e-commerce manager, data scientist, digital marketing director, and SEO specialist. All of these jobs in some way would likely require an understanding of Google Analytics. Because so many companies use search and SEO for their websites, Google Analytics is used in many different industries. As a result, there may be additional jobs for someone with a fundamental understanding of Google Analytics within the company department in your field.‎

Taking online courses on Google Analytics can help you make smart decisions on running a website. For instance, you may begin to learn about the number of web visitors that your site gets on a daily, weekly, and monthly basis. You could become familiar with the interface of the tool. Learning the fundamentals of Google Analytics may also help you learn how to interpret the data to make adjustments to your website pages. Your knowledge of Google Analytics might help a company marketing team make better decisions about its SEO practices while achieving a higher ROI in ad spending.‎

Online Google Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Google Analytics skills. Choose from a wide range of Google Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

When looking to enhance your workforce's skills in Google Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok