Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.
The language used throughout the course, in both instruction and assessments.

University of London
Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Logo Design, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Typography, Adobe Creative Cloud, Workflow Management, Visual Design, Asset Management, Color Theory, Storytelling
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Canva (Software), Brand Management, Logo Design, Branding, Social Media, Social Media Strategy, Brand Strategy, Target Audience, Social Media Marketing, Social Media Campaigns, Brand Loyalty, Brand Marketing, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Competitive Analysis
Beginner · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Content Creation, Instagram, Social Media Marketing, Social Media Strategy, Facebook, Generative AI Agents, Content Marketing, Content Performance Analysis, Branding, Content Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Hospitality Management, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks
Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:
Brand Management courses on Coursera are structured to support learners of all backgrounds:
Learners can achieve various certifications in Brand Management through Coursera:
Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:
Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎