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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      Meta

      Introduction to Data Management

      Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics with Python

      Skills you'll gain: Jupyter, Matplotlib, Pandas (Python Package), Data Manipulation, SQL, Data Visualization Software, Seaborn, Data Processing, Data Structures, NumPy, Programming Principles, Business Analysis, Databases, Accounting, Relational Databases, Data Modeling, Python Programming, Descriptive Statistics, Statistical Machine Learning, Regression Analysis

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      B

      Ball State University

      Introduction to Programming

      Skills you'll gain: Data Analysis, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, NumPy, Debugging, Data Structures

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Six Sigma White Belt

      Skills you'll gain: Root Cause Analysis, Six Sigma Methodology, Quality Improvement, Process Improvement, Quality Management, Pareto Chart, Kaizen Methodology, Statistical Process Controls, Lean Methodologies, Quality Monitoring, Lean Manufacturing, Data Visualization, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • O

      O.P. Jindal Global University

      Unsupervised Learning and Its Applications in Marketing

      Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Introduction to Business Analytics and Information Economics

      Skills you'll gain: Business Analytics, Data Presentation, Analytics, Data Analysis, Business Intelligence, Business Valuation, Data Quality, Asset Management, Information Management, Advanced Analytics, Data-Driven Decision-Making, Big Data, Predictive Analytics, Management Information Systems, Data Strategy, Data Warehousing, Digital Assets, Data Science, Information Privacy, Data Governance

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      389 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain: Generative AI Agents, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Social Media Content, Prompt Engineering, Marketing, ChatGPT, Innovation, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      J

      Johns Hopkins University

      Infectious Disease Transmission Models for Decision-Makers

      Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Statistical Modeling, Biostatistics, Predictive Modeling, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      620 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      DeepLearning.AI

      Applied Statistics for Data Analytics

      Skills you'll gain: Probability & Statistics, Statistical Analysis, Statistics, Statistical Modeling, Statistical Hypothesis Testing, Statistical Visualization, Descriptive Statistics, Data Analysis, Histogram, Probability, Probability Distribution, Correlation Analysis, Statistical Inference, Estimation, Simulation and Simulation Software, Sampling (Statistics), Analytical Skills, Spreadsheet Software, Generative AI

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Critical Perspectives on Management

      Skills you'll gain: Innovation, Business Management, Performance Management, Management Accounting, Industrial and Organizational Psychology, Governance, Finance, Organizational Effectiveness, Corporate Strategy, Decision Making, Behavioral Economics, Ancient History, Organizational Structure, Business Strategy, Social Studies, Economics, Storytelling, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      310 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Marketing de Mídias Sociais do Meta

      Skills you'll gain: Data Storytelling, Social Media Content, Social Media Marketing, Social Media Management, Paid media, Social Media, Target Audience, Marketing Analytics, Social Media Strategy, Social Media Campaigns, Marketing Effectiveness, Content Creation, Facebook, Campaign Management, Data-Driven Decision-Making, Instagram, Goal Setting, Advertising Campaigns, Regulation and Legal Compliance, General Data Protection Regulation (GDPR)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • A

      Automation Anywhere

      Implementing RPA with Cognitive Automation and Analytics

      Skills you'll gain: Robotic Process Automation, Business Process Automation, Process Design, Automation, Return On Investment, Role-Based Access Control (RBAC), Dashboard, Unstructured Data, User Accounts, Project Design, Feasibility Studies, Analytics, Artificial Intelligence, Development Testing, Operational Analysis, Extensible Markup Language (XML), Business Intelligence, Workflow Management, Business Analytics, System Support

      4.5
      Rating, 4.5 out of 5 stars
      ·
      624 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Data Management: Meta
    • Accounting Data Analytics with Python: University of Illinois Urbana-Champaign
    • Introduction to Programming: Ball State University
    • Six Sigma White Belt: Packt
    • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
    • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign
    • Content Creation With Generative AI: Coursera Instructor Network
    • Infectious Disease Transmission Models for Decision-Makers: Johns Hopkins University
    • Applied Statistics for Data Analytics: DeepLearning.AI
    • Critical Perspectives on Management: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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