• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • M

      Microsoft

      Introduction to Microsoft Dynamics 365

      Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Introduction to Recommender Systems: Non-Personalized and Content-Based

      Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Statistical Methods, Persona Development, Descriptive Statistics, Data Collection, Algorithms, Java Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      651 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Ciencia de datos​

      Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Classification And Regression Tree (CART), Data Quality, Data Science, Jupyter, Data Analysis, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Statistical Analysis, Regression Analysis, Applied Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      516 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Power BI for Beginners: Build your First Report

      Skills you'll gain: Data Transformation, Power BI, Data Manipulation, Data Cleansing, Dashboard, Data Visualization, Data Presentation, Data Import/Export, Interactive Data Visualization, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling, Microsoft Power Platform, Business Reporting, Report Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      80 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Marketing Psychology, Business Marketing, Facility Management, Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      542 reviews

      Mixed · Course · 1 - 4 Weeks

    • K

      Knowledge Accelerators

      Data-Driven Decisions with Power BI

      Skills you'll gain: Power BI, Dashboard, Data Import/Export, Data Transformation, Data Analysis, Data Cleansing, Data Presentation, Data Modeling, Data Visualization Software, Business Intelligence Software, Interactive Data Visualization, Data-Driven Decision-Making, Data Sharing, Data Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Statistics for Data Science with Python

      Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      438 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Data Visualization with Tableau Project

      Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization Software, Data Visualization, Interactive Data Visualization, Proposal Development, Tableau Software, Exploratory Data Analysis, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Import/Export, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      573 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Explore Core Data Concepts in Microsoft Azure

      Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      459 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Entrepreneurship I: Laying the Foundation

      Skills you'll gain: Value Propositions, Entrepreneurship, Market Opportunities, Strategic Planning, Business Strategy, Market Analysis, Team Building, Ideation, Business Modeling, Customer Analysis, Leadership, Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Data Manipulation at Scale: Systems and Algorithms

      Skills you'll gain: Big Data, Relational Databases, Database Systems, Dataflow, Data Science, Data Manipulation, Data Processing, NoSQL, Apache Spark, Analytics, Distributed Computing, Apache Hadoop, SQL, Data Analysis, Query Languages, Cloud Computing, Scalability, Graph Theory, Python Programming, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      767 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Trading Algorithms

      Skills you'll gain: Financial Trading, Financial Analysis, Financial Statement Analysis, Technical Analysis, Market Trend, Market Dynamics, Analysis, Decision Making, Market Research, Statistical Hypothesis Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…888990…340

    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Microsoft Dynamics 365: Microsoft
    • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota
    • Ciencia de datos​: Universidad de los Andes
    • Power BI for Beginners: Build your First Report: Coursera Project Network
    • International Hospitality & Healthcare Services Marketing: Yonsei University
    • Data-Driven Decisions with Power BI: Knowledge Accelerators
    • Statistics for Data Science with Python: IBM
    • Data Visualization with Tableau Project: University of California, Davis
    • Explore Core Data Concepts in Microsoft Azure: Microsoft
    • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok