• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Università Bocconi

      Gestión de las empresas de alimentación y bebidas

      Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      860 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Leeds

      Major Engineering Project Performance

      Skills you'll gain: Program Management, Project Portfolio Management, Engineering Management, Project Management, Project Management Life Cycle, Project Performance, Project Risk Management, Cost Management, Performance Measurement, Timelines, Stakeholder Management, Scheduling, Analysis, Forecasting, Research, Presentations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      951 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Developing Innovative Ideas for Product Leaders

      Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Target Market, Business, Market Dynamics, Value Propositions, Decision Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      216 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Entrepreneurship I: Laying the Foundation

      Skills you'll gain: Value Propositions, Entrepreneurship, Market Opportunities, Strategic Planning, Business Strategy, Market Analysis, Team Building, Ideation, Business Modeling, Customer Analysis, Leadership, Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The University of Sydney

      Information & Digital Literacy for University Success

      Skills you'll gain: Critical Thinking, Information Management, Digital Communications, Productivity, Document Management, Technical Communication, Education Software and Technology, File Management, Professionalism, Literacy, Organizational Skills, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      4.6K reviews

      Beginner · Course · 1 - 3 Months

    • U

      Universitat Autònoma de Barcelona

      Humanidades digitales

      Skills you'll gain: Digital Transformation, Liberal Arts, Research, Human Computer Interaction, Open Source Technology, Data Ethics, Computer Science, Image Analysis, Software Visualization, Computer Vision, Database Systems, Artificial Intelligence, Information Privacy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      902 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Data Warehouse Concepts, Design, and Data Integration

      Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Star Schema, Relational Databases, Snowflake Schema, Data Architecture, Business Intelligence, SQL, Pivot Tables And Charts, Data Mart, PostgreSQL, Data Transformation, Data Quality

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Innovation for Entrepreneurs: From Idea to Marketplace

      Skills you'll gain: Commercialization, Innovation, New Product Development, Product Development, Team Building, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Ideation, Market Opportunities, User Research, Market Research, Business Modeling, Competitive Analysis, Recruitment Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      697 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Introduction to Recommender Systems: Non-Personalized and Content-Based

      Skills you'll gain: Taxonomy, AI Personalization, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Statistical Methods, Persona Development, Descriptive Statistics, Data Collection, Algorithms, Java Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      651 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Designing, Running, and Analyzing Experiments

      Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, A/B Testing, Statistical Hypothesis Testing, Data Analysis, UI/UX Research, R Programming, User Experience, Research Design, Human Computer Interaction, Statistics, Statistical Modeling

      3.6
      Rating, 3.6 out of 5 stars
      ·
      593 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Data Visualization with Tableau Project

      Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Data Visualization Software, Data Visualization, Interactive Data Visualization, Proposal Development, Tableau Software, Exploratory Data Analysis, Data Analysis, Data-Driven Decision-Making, Data Cleansing, Data Import/Export, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      572 reviews

      Intermediate · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…878889…313

    In summary, here are 10 of our most popular market research courses

    • Intro to International Marketing: Yonsei University
    • Gestión de las empresas de alimentación y bebidas: Università Bocconi
    • Major Engineering Project Performance: University of Leeds
    • Developing Innovative Ideas for Product Leaders: University of Maryland, College Park
    • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
    • Information & Digital Literacy for University Success: The University of Sydney
    • Humanidades digitales: Universitat Autònoma de Barcelona
    • Data Warehouse Concepts, Design, and Data Integration: University of Colorado System
    • Innovation for Entrepreneurs: From Idea to Marketplace: University of Maryland, College Park
    • Introduction to Recommender Systems: Non-Personalized and Content-Based: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok