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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • E

      EIT Digital

      Innovation & Entrepreneurship - From Basics to Open Innovation

      Skills you'll gain: Entrepreneurship, Market Research, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Ideation, Business Modeling, Business Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      328 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      Generative AI: Boost Your Cybersecurity Career

      Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Natural Language Processing, Anomaly Detection, Vulnerability Management, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Care, Health Policy, Organizational Leadership, Organizational Structure, Fundraising, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Sciences Po

      Entreprendre dans les Industries Culturelles à l'ère du numérique

      Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, Content Creation, Innovation, Business Strategy, Digital Transformation, Marketing Budgets, Entrepreneurial Finance, Intellectual Property, Digital Media Strategy, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      158 reviews

      Beginner · Course · 1 - 3 Months

    • L

      L&T EduTech

      Building Smarter: BIM in Practice

      Skills you'll gain: Autodesk Revit, Design Reviews, Building Information Modeling, Visualization (Computer Graphics), Construction Management, Augmented and Virtual Reality (AR/VR), Construction, Construction Engineering, Commercial Construction, Engineering Analysis, Construction Estimating, Architectural Engineering, Emerging Technologies, Civil and Architectural Engineering, Structural Engineering, Engineering Documentation, Architectural Design, Collaborative Software, 3D Modeling, Facility Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      70 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Industrial IoT Markets and Security

      Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, Cloud Platforms, Cryptography, Network Protocols, Emerging Technologies, Embedded Systems, Software-Defined Networking, Market Intelligence, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      584 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Fundamentos del Emprendimiento: Pensamiento y Acción

      Skills you'll gain: Entrepreneurship, Feasibility Studies, Business Planning, Strategic Thinking, New Business Development, Business Strategies, Innovation, Financial Analysis, Business Leadership, Business Analysis, Marketing Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      696 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      286 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Creating a Free Business Page with Blogger

      Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      209 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • D

      DeepLearning.AI

      Data Modeling, Transformation, and Serving

      Skills you'll gain: Data Modeling, Data Transformation, Data Processing, Data Warehousing, Apache Hadoop, Data Integration, Extract, Transform, Load, Data Pipelines, Apache Spark, Data Manipulation, Star Schema, Applied Machine Learning, Real Time Data, Machine Learning, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69 reviews

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Artificial Intelligence Algorithms Models and Limitations

      Skills you'll gain: Predictive Modeling, Data Ethics, Algorithms, Machine Learning, Predictive Analytics, Artificial Intelligence, Statistical Modeling, Machine Learning Algorithms, Artificial Intelligence and Machine Learning (AI/ML), Risk Modeling, Data Validation, Test Data, Ethical Standards And Conduct, Computational Thinking, Economic Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      446 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Clinical Perspective)

      Skills you'll gain: Care Coordination, Patient Coordination, Health Informatics, Interoperability, Health Technology, Clinical Leadership, Healthcare Industry Knowledge, Health Care, Health Information Management, Primary Care, Electronic Medical Record, Telehealth, Health Policy, Public Health

      4.6
      Rating, 4.6 out of 5 stars
      ·
      160 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Innovation & Entrepreneurship - From Basics to Open Innovation: EIT Digital
    • Generative AI: Boost Your Cybersecurity Career : IBM
    • Introduction to Healthcare Management: University of Michigan
    • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
    • Building Smarter: BIM in Practice: L&T EduTech
    • Industrial IoT Markets and Security: University of Colorado Boulder
    • Fundamentos del Emprendimiento: Pensamiento y Acción: University of California, Irvine
    • Selling to Chinese Consumers: The Chinese University of Hong Kong
    • Creating a Free Business Page with Blogger: Coursera Project Network
    • Data Modeling, Transformation, and Serving: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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