• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to Data Engineering on AWS

    Skills you'll gain: Data Integration, Performance Tuning, Serverless Computing, Database Architecture and Administration, Data Quality, Data Transformation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Threat Hunting Techniques

    Skills you'll gain: Cyber Threat Hunting, Splunk, Threat Detection, Jupyter, Anomaly Detection, Threat Management, Cybersecurity, Data Analysis, Data Science, Applied Machine Learning, Security Information and Event Management (SIEM), Pandas (Python Package), Interactive Data Visualization, Data Cleansing, Data Transformation, MLOps (Machine Learning Operations), Unsupervised Learning, Machine Learning Methods, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners (Teams: Data)

    Skills you'll gain: AI Workflows, Agentic systems, AI Orchestration, AI Enablement, Advanced Analytics, Data Processing, Enterprise Architecture, Automation, Data Transformation, Artificial Intelligence, Continuous Improvement Process, Data Quality, Application Deployment, Scalability, Performance Tuning, Business Metrics, Software Design Patterns

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Plotly, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Seaborn, Data Presentation, Data Analysis, Geospatial Information and Technology, Pandas (Python Package), Scatter Plots, Histogram, Heat Maps, Box Plots, Jupyter, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Tableau Business Intelligence Analyst

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Requirements Elicitation, Data Presentation, Data Governance, Data Ethics, Tableau Software, Business Analysis, Data Literacy, Data Visualization, Data Preprocessing, Data Visualization Software, Data Warehousing, Business Metrics, Dashboard, Extract, Transform, Load, Data Analysis, Spatial Data Analysis, Interactive Data Visualization, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    MapReduce with Hadoop: Analyze, Design & Deploy

    Skills you'll gain: Apache Hadoop, Big Data, Application Deployment, Social Network Analysis, Data Processing, Distributed Computing, Java, Text Mining, Graph Theory, File Systems

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Regression Analysis: Simplify Complex Data Relationships

    Skills you'll gain: Regression Analysis, Logistic Regression, Statistical Hypothesis Testing, Data Analysis, Advanced Analytics, Statistical Analysis, Correlation Analysis, Analytical Skills, Business Analytics, Statistical Modeling, Model Evaluation, Variance Analysis, Predictive Modeling, Machine Learning, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    578 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop & Big Data Foundations Mastery Course

    Skills you'll gain: Apache Hive, Apache Mahout, NoSQL, Apache Hadoop, Extract, Transform, Load, Big Data, Data Warehousing, Data Pipelines, Cloud Management, Application Deployment, Databases, SQL, Performance Tuning, Data Processing, File Systems, Real Time Data, Query Languages, Database Management, Data Transformation, Scalability

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    WordPress Website Development Course

    Skills you'll gain: Responsive Web Design, AI Personalization, Web Analytics and SEO, HTML and CSS, Web Content, Application Security, Web Servers, Cloud Hosting, Control Panels

    Beginner · Course · 1 - 4 Weeks

1…858687…388

In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Data Engineering on AWS: Packt
  • Branding: The Creative Journey: IE Business School
  • Threat Hunting Techniques: Starweaver
  • Strategy Formulation: Copenhagen Business School
  • Agentic AI Content for Practitioners (Teams: Data): Coursera
  • Data Visualization with Python: IBM
  • Salesforce Basics: University of California, Irvine
  • Tableau Business Intelligence Analyst: Tableau Learning Partner
  • MapReduce with Hadoop: Analyze, Design & Deploy: EDUCBA
  • Regression Analysis: Simplify Complex Data Relationships: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok