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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IBM

      Gen AI Foundational Models for NLP & Language Understanding

      Skills you'll gain: Generative AI, Large Language Modeling, Natural Language Processing, PyTorch (Machine Learning Library), Artificial Neural Networks, Deep Learning, Text Mining, Feature Engineering, Machine Learning Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      110 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google

      Google Prompting Essentials

      Skills you'll gain: Prompt Engineering, Data Presentation, Data Storytelling, Sampling (Statistics), Presentations, Graphing, Generative AI Agents, ChatGPT, Data Ethics, AI Personalization, Generative AI, Brainstorming, Timelines, Excel Formulas, Data Analysis, Taking Meeting Minutes, Concision, Artificial Intelligence, Productivity Software, Business Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28 reviews

      Beginner · Specialization · 1 - 4 Weeks

    • C

      Corporate Finance Institute

      Power BI Fundamentals

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Dashboard, Business Intelligence, Data Import/Export, Business Reporting, Interactive Data Visualization, Data Storytelling, Data Modeling, Data Transformation, Data Visualization Software, Data Analysis, Data Sharing, Sales, Key Performance Indicators (KPIs)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Microsoft

      Introduction to Microsoft Dynamics 365

      Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Lead Generation, Service Management, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Cloudera

      Foundations for Big Data Analysis with SQL

      Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, Operational Databases, Data Management, Virtual Machines, Data Storage, Virtualization and Virtual Machines, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rice University

      Algorithmic Thinking (Part 2)

      Skills you'll gain: Computational Thinking, Algorithms, Bioinformatics, Data Structures, Big Data, Python Programming, Data Analysis, Machine Learning Algorithms, Unsupervised Learning, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      216 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      Icahn School of Medicine at Mount Sinai

      Experimental Methods in Systems Biology

      Skills you'll gain: Quantitative Research, Bioinformatics, Molecular Biology, Data Analysis, Analytical Skills, Biochemistry, Experimentation, Laboratory Experience, Molecular, Cellular, and Microbiology, Systems Engineering, Life Sciences, Mathematical Modeling, Biology, Image Analysis, Laboratory Equipment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      313 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Microsoft

      Microsoft Copilot: Your Everyday AI Companion

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Data Governance, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft 365, Customer experience improvement, Compliance Training, Business Process Automation, Workflow Management, Compliance Management, Self Service Technologies, Sales Process, Sales Strategy, Microsoft Teams, Customer Service, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Grow to Greatness: Smart Growth for Private Businesses, Part I

      Skills you'll gain: Growth Strategies, Business Strategies, Business Strategy, Business Planning, Business Development, Business Marketing, Strategic Marketing, Product Strategy, New Business Development, Business Priorities, Competitive Analysis, Entrepreneurship, Business Modeling, Business Research, Business Analysis, Business Process, Market Opportunities, Innovation, Operational Excellence, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      658 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      China’s Economic Transformation Part 1: Economic Reform and Growth in China

      Skills you'll gain: International Relations, Economic Development, International Finance, Fiscal Management, Economics, Financial Systems, Socioeconomics, Global Marketing, Governance, Policty Analysis, Research, and Development, Growth Strategies, Investments

      4.8
      Rating, 4.8 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Value Propositions, E-Commerce, Mobile Banking, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      290 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado System

      Business Intelligence Concepts, Tools, and Applications

      Skills you'll gain: Decision Support Systems, Business Intelligence, Data Warehousing, Business Process Management, Data Visualization Software, Performance Measurement, Business Analytics, MicroStrategy, Dashboard, Descriptive Analytics, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Competitive Intelligence, Business Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      640 reviews

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Gen AI Foundational Models for NLP & Language Understanding: IBM
    • Google Prompting Essentials: Google
    • Power BI Fundamentals: Corporate Finance Institute
    • Introduction to Microsoft Dynamics 365: Microsoft
    • Foundations for Big Data Analysis with SQL: Cloudera
    • Algorithmic Thinking (Part 2): Rice University
    • Experimental Methods in Systems Biology: Icahn School of Medicine at Mount Sinai
    • Microsoft Copilot: Your Everyday AI Companion: Microsoft
    • Grow to Greatness: Smart Growth for Private Businesses, Part I: University of Virginia
    • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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