Brand Management

Brand Management is a strategic approach to creating, developing, and maintaining a brand's reputation, image, and value in the marketplace. Coursera's Brand Management catalogue equips you with the knowledge and tools necessary to manage and sustain brands effectively in today's dynamic market environment. You'll learn about branding strategies, brand equity and valuation, consumer behavior and its influence on brand positioning, brand communication techniques, and the role of digital media in brand promotion. This skill set will enable you to build and enhance brand identity, measure brand performance, and make strategic decisions for brand growth and sustainability.
29credentials
1online degree
133courses

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Find the best Brand Management course for your goals

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Marketing, Marketing Strategies, Consumer Behaviour, Target Market, Branding, Brand Management, Marketing Communications, Customer Engagement, Customer Insights, Advertising, Online Advertising, Influencing

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Consumer Behaviour

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

  • Status: Preview

    Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management

  • Status: Preview

    University of Virginia

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

  • Status: Free Trial

    Skills you'll gain: Entrepreneurship, Branding, Lean Methodologies, Team Building, Legal Risk, New Business Development, Business Strategy, Growth Strategies, Strategic Partnership, Brand Management, Intellectual Property, Team Management, Business Modeling, Presentations, Product Development

  • Status: Free Trial

    The Hong Kong University of Science and Technology

    Skills you'll gain: Intellectual Property, Brand Management, Innovation, Global Marketing, Commercial Laws, Case Studies, Legal Strategy, Legal Risk, Lawsuits, E-Commerce, Legal Proceedings, Registration

  • Status: Preview

    Universitat Autònoma de Barcelona

    Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising

  • Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

  • The State University of New York

    Skills you'll gain: Job Analysis, Adaptability, Professional Development, Dealing With Ambiguity, Personal Development, Lifelong Learning, Brand Management, Smart Goals, Gap Analysis, Competitive Analysis, Self-Awareness, Dashboard, Goal Setting

What brings you to Coursera today?

Leading partners

  • Real Madrid Graduate School Universidad Europea
  • IE Business School
  • University of Colorado Boulder
  • University of Pennsylvania
  • Tecnológico de Monterrey
  • University of Illinois Urbana-Champaign
  • University of California, Irvine
  • Fundação Instituto de Administração