Brand Awareness

Brand Awareness is the level of recognition and familiarity consumers have with a particular brand, its logos, imagery, products, and values. Coursera's Brand Awareness catalogue teaches you how to build, measure and manage a strong brand presence in today's competitive market. You'll learn how to develop a strategic brand strategy, leverage social media and digital marketing tools for brand promotion, understand consumer behavior and how it affects brand perception. Also, you'll discover methods to measure brand awareness and reputation, and utilize these insights to enhance brand loyalty and equity. This skill is vital for marketing professionals, business leaders, entrepreneurs, and anyone interested in driving business growth through effective brand management.
11credentials
67courses

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Results for "brand awareness"

  • Skills you'll gain: Logo Design, Creative Design, Graphic Design, Graphic and Visual Design Software, Marketing Design, Brand Awareness, Social Media, Social Media Content, Social Media Marketing, Photo Editing

  • Status: New
    Status: Free Trial

    Skills you'll gain: TikTok, Social Media Content, Content Performance Analysis, Content Creation, Video Editing, Social Media, Social Media Marketing, Social Media Strategy, Storytelling, Drive Engagement, Content Strategy, Brand Awareness, User Accounts

  • Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

  • Coursera Project Network

    Skills you'll gain: Pinterest, Content Creation, Business Intelligence, Social Media, Brand Awareness, Social Media Content, User Accounts, Account Management, Graphic Design, Digital Marketing

  • Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Social Media Campaigns, Social Media, Advertising, Paid media, Digital Advertising, Marketing, Target Audience, Drive Engagement

  • Skills you'll gain: Facebook, Social Media Content, Brand Awareness, Advertising, Marketing Materials, Social Media Marketing, Social Media, Content Creation, Marketing Design, Branding, Graphic and Visual Design, Content Marketing, Customer Engagement, Digital Marketing

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting

  • University of Illinois Urbana-Champaign

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Marketing Channel, Customer Insights, Integrated Marketing Communications, Brand Awareness

  • Skills you'll gain: Content Creation, Drive Engagement, Social Media Content, Social Media Marketing, Social Media, Brand Awareness, Social Media Strategy

  • Skills you'll gain: User Interface (UI), User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, User Flows, User Experience Design, UI/UX Research, Usability, Mockups, User Centered Design, Process Mapping, Brand Awareness, Business Intelligence

  • Status: Free Trial

    Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership

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  • Fundação Instituto de Administração