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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Precision Bookkeeping: Records, Reconciliation, Reporting

      Skills you'll gain: Reconciliation, Accounting Records, Bookkeeping, Financial Reporting, Accounting, Financial Data, Compliance Management, Financial Statements, Internal Communications, Verbal Communication Skills, Automation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Business Intelligence and Competitive Analysis

      Skills you'll gain: Competitive Intelligence, Competitive Analysis, Market Intelligence, Management Consulting, Business Consulting, Consulting, Business Strategy, Data Analysis Software, Business Intelligence, Company, Product, and Service Knowledge, Business Analytics, Analytics, Market Analysis, Benchmarking, Analysis, Performance Analysis, Trend Analysis, Business Metrics, Key Performance Indicators (KPIs), Financial Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      235 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      CertNexus

      Promote the Ethical Use of Data-Driven Technologies

      Skills you'll gain: Data Ethics, Emerging Technologies, Business Ethics, Ethical Standards And Conduct, Big Data, Information Privacy, Personally Identifiable Information, Diversity Awareness, Data-Driven Decision-Making, Artificial Intelligence, Mitigation, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      263 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Michigan State University

      Journalism, the future, and you!

      Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Storytelling, Safety and Security, Content Creation, Writing and Editing, Digital Publishing, Emerging Technologies, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      369 reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      AI and Disaster Management

      Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Unstructured Data, Artificial Intelligence, Applied Machine Learning, Computer Vision, Geospatial Information and Technology, Machine Learning Methods, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Introdução ao Big Data

      Skills you'll gain: Big Data, Internet Of Things, Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Data Analysis Software, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Customer Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      321 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Pricing Strategy in Practice

      Skills you'll gain: Price Negotiation, Market Dynamics, Revenue Management, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Sales Presentations, Market Analysis, Microsoft PowerPoint, Value Propositions, Market Share, Business Economics, B2B Sales

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Key Technologies in Data Analytics

      Skills you'll gain: Data Warehousing, Data Visualization, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Data Storage, Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Scalability, Data Processing, Extract, Transform, Load, Cloud Platforms, Statistical Analysis, Data Integration, Data Mining, Spreadsheet Software

      3.7
      Rating, 3.7 out of 5 stars
      ·
      143 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Fake News Detection with Machine Learning

      Skills you'll gain: Exploratory Data Analysis, Deep Learning, Text Mining, Artificial Neural Networks, Matplotlib, Data Cleansing, Data Import/Export, Data Analysis, Natural Language Processing, Data Processing, Data Manipulation, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      258 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidad de los Andes

      Analítica de Datos en Finanzas​

      Skills you'll gain: Technical Analysis, Portfolio Management, Investments, Financial Forecasting, Financial Trading, Financial Analysis, Financial Market, Financial Modeling, Analytics, Capital Markets, Time Series Analysis and Forecasting, Statistical Analysis, Market Trend, Securities Trading, Applied Machine Learning, Predictive Modeling, Equities, Risk Management, Performance Analysis, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      176 reviews

      Intermediate · Specialization · 1 - 3 Months

    • E

      Emory University

      Consulting Approach to Problem Solving

      Skills you'll gain: Data Cleansing, Six Sigma Methodology, Management Consulting, Analytical Skills, Data Quality, Complex Problem Solving, Business Consulting, Data-Driven Decision-Making, Data Analysis, Data Collection, Consultative Approaches, Project Scoping, Client Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      360 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Channel Management and Retailing : IE Business School
    • Precision Bookkeeping: Records, Reconciliation, Reporting: Coursera Instructor Network
    • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey
    • Promote the Ethical Use of Data-Driven Technologies: CertNexus
    • Journalism, the future, and you!: Michigan State University
    • AI and Disaster Management: DeepLearning.AI
    • Introdução ao Big Data : Fundação Instituto de Administração
    • Pricing Strategy in Practice: University of Virginia
    • Key Technologies in Data Analytics: LearnQuest
    • Fake News Detection with Machine Learning: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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