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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • S

      SAP

      SAP Technology Consultant Hands-on Project

      Skills you'll gain: Solution Design, Project Management, Technology Solutions, Project Implementation, Project Closure, Stakeholder Management, Technical Consulting, Requirements Analysis, Customer Engagement, Test Planning, Benchmarking, Peer Review, SAP Applications, Project Documentation, Business Requirements

      4.6
      Rating, 4.6 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 3 Months

    • I

      ISC2

      Security Operations

      Skills you'll gain: Configuration Management, Cybersecurity, Computer Security Awareness Training, Data Security, Security Controls, Security Management, Event Monitoring, Encryption, Network Security, Continuous Monitoring, Cyber Security Policies, Security Strategy, System Monitoring, General Networking, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      156 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Social Entrepreneurship

      Skills you'll gain: Project Scoping, Entrepreneurship, Feasibility Studies, Needs Assessment, Socioeconomics, Customer Analysis, Community Development, Target Audience, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Ideation, Business Research, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      399 reviews

      Mixed · Course · 1 - 4 Weeks

    • B

      Banco Interamericano de Desarrollo

      Emprendimientos creativos

      Skills you'll gain: Entrepreneurship, Design Thinking, Innovation, New Business Development, Financial Management, Business Planning, Lean Methodologies, Creativity, Business Strategy, Fundraising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Empresas Familiares

      Skills you'll gain: Value Propositions, Innovation, Entrepreneurship, Market Opportunities, New Product Development, Leadership, Business Leadership, Business Modeling, New Business Development, Leadership and Management, Governance, Strategic Leadership, Business Strategy, Leadership Development, Succession Planning, Lean Methodologies, Growth Strategies, Business Management, Business Administration, Visionary

      4.8
      Rating, 4.8 out of 5 stars
      ·
      229 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free
      Free
      S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Consumer Behaviour, Psychological Evaluations, Psychology, Organizational Effectiveness, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, People Management, Behavioral Health, Market Research, Leadership, Decision Making, Self-Awareness, Scientific Methods, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Mixed · Course · 1 - 3 Months

    • T

      The University of Notre Dame

      Ethical Leadership

      Skills you'll gain: Active Listening, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Business Communication, Diversity Equity and Inclusion Initiatives, Business Leadership, Personal Integrity, Organizational Leadership, Analytics, Market Dynamics, Ethical Standards And Conduct, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      135 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      E

      ESSEC Business School

      Companies and climate change

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Management Systems, Business Transformation, Business Risk Management, Cost Reduction, Business Strategy, Environmental Policy, Stakeholder Engagement, Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      International Business and Culture

      Skills you'll gain: Global Marketing, Organizational Structure, Target Market, Culture, Market Research, Intercultural Competence, Human Resources Management and Planning, B2B Sales, Marketing Strategies, Cultural Diversity, Business-To-Consumer, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 3 Months

    • B

      Berklee

      Creativity And Entrepreneurship

      Skills you'll gain: Entrepreneurship, Team Building, Design Thinking, Creativity, Ideation, Innovation, Creative Problem-Solving, Creative Thinking, Product Development, Branding, Collaboration, Relationship Building, Professional Networking, Brainstorming, Strategic Thinking, Brand Awareness, Adaptability, Empathy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      349 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      E

      Erasmus University Rotterdam

      A Business Approach to Sustainable Landscape Restoration

      Skills you'll gain: Natural Resource Management, Business Modeling, Corporate Sustainability, Environment and Resource Management, Environmental Social And Corporate Governance (ESG), Complex Problem Solving, Stakeholder Management, Cost Benefit Analysis, Strategic Partnership, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, LinkedIn, Self-Awareness, Professional Development, Professional Networking, Lifelong Learning, Public Relations, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    1…727374…287

    In summary, here are 10 of our most popular marketing strategy courses

    • SAP Technology Consultant Hands-on Project: SAP
    • Security Operations: ISC2
    • Social Entrepreneurship: University of Pennsylvania
    • Emprendimientos creativos: Banco Interamericano de Desarrollo
    • Empresas Familiares: Tecnológico de Monterrey
    • 当代应用心理学: Shanghai Jiao Tong University
    • Ethical Leadership: The University of Notre Dame
    • Companies and climate change: ESSEC Business School
    • International Business and Culture: University of Colorado Boulder
    • Creativity And Entrepreneurship : Berklee

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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