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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Status: New
      New
      U

      Universidades Anáhuac

      Psicología Positiva: La Ciencia de la Felicidad

      Skills you'll gain: Optimism, Resilience, Personal Development, Growth Mindedness, Self-Awareness, Psychology, Mindfulness, Positive Behavior Support, Human Development, Stress Management, Emotional Intelligence, Mental Concentration

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      비즈니스와 사회의 글로벌 트렌드

      Skills you'll gain: Demography, International Finance, International Relations, Political Sciences, Market Trend, Socioeconomics, Trend Analysis, Social Sciences, Cultural Diversity, Economic Development, Sociology, Consumer Behaviour, Financial Systems, Economics, Business, Business Economics, Analysis, Governance

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      L

      L&T EduTech

      Pavement Materials and Design (IRC and MoRTH)

      Skills you'll gain: Civil Engineering, Civil and Architectural Engineering, Structural Analysis, Construction, Failure Analysis, Engineering Software, Engineering Design Process, Engineering Calculations, Engineering Analysis, Laboratory Testing, Product Testing

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      T

      The State University of New York

      Student Success: Foundations of Self-Management

      Skills you'll gain: Communication Strategies, Personal Attributes, Professionalism, Behavior Management, Communication, Strong Work Ethic, Personal Development, Self-Awareness, Verbal Communication Skills, Interpersonal Communications, Social Skills, Emotional Intelligence, Self-Discipline, Non-Verbal Communication, Conscientiousness, Reliability, Stress Management, Ethical Standards And Conduct, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Vyombo vya Habari Dijitali kwa Matokeo ya Afya

      Skills you'll gain: Digital Media Strategy, Media and Communications, Digital Advertising, Behavioral Health, Program Evaluation, Digital Communications, Persuasive Communication, Public Health, Public Health and Disease Prevention, Facebook

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      F

      Fundação Instituto de Administração

      Fundamentals of Marketing

      Skills you'll gain: Value Propositions, Promotional Strategies, Marketing, Marketing Management, Target Market, Strategic Marketing, Marketing Channel, Product Marketing, Market Share, Marketing Strategies, Product Strategy, Market Dynamics, Consumer Behaviour, Product Lifecycle Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      V

      Voxy

      Intermediate English: Relaying Information

      Skills you'll gain: English Language, Verbal Communication Skills, Constructive Feedback, Interpersonal Communications, Cooking, Communication, Active Listening, Vocabulary, Language Learning, Grammar, Adaptability

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      New Map for Product Managers: Superpower Grand Strategies

      Skills you'll gain: Strategic Partnership, Demography, Forecasting, Market Trend, Global Marketing, Market Dynamics, Economics, International Relations, Economic Development, Socioeconomics, Environmental Issue, Financial Systems, Business Strategy, Strategic Decision-Making

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Specflow and Cucumber for .NET Developers - The Master Guide

      Skills you'll gain: Gherkin (Scripting Language), Cucumber (Software), Behavior-Driven Development, .NET Framework, Test Driven Development (TDD), Test Case, User Story, Scenario Testing, Test Automation, Microsoft Visual Studio, C# (Programming Language), Acceptance Testing

      Beginner · Course · 3 - 6 Months

    • Status: New
      New
      A

      Adobe

      Adobe Ecommerce Foundation

      Skills you'll gain: Merchandising, Adobe Experience Manager, E-Commerce, Product Assortment, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Web Development Tools, Business Technologies, Technology Solutions, System Implementation, Digital Transformation, Advertising, Solution Delivery, Program Implementation, Application Development, Business Requirements, Technical Consulting, B2B Sales

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Project Network

      Data-Driven Testing with Cypress: Fixtures & Mocks

      Skills you'll gain: Test Automation, Test Data, Test Case, JSON, System Testing, Scenario Testing, Application Programming Interface (API), Mockups

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      N

      National Academy of Sports Medicine

      Popular Fitness Supplements

      Skills you'll gain: Pharmacology, Critical Thinking, Independent Thinking, Drug Interaction, Nutrition and Diet, Healthcare Industry Knowledge, Regulatory Compliance, General Science and Research

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Psicología Positiva: La Ciencia de la Felicidad: Universidades Anáhuac
    • 비즈니스와 사회의 글로벌 트렌드: University of Pennsylvania
    • Pavement Materials and Design (IRC and MoRTH): L&T EduTech
    • Student Success: Foundations of Self-Management: The State University of New York
    • Vyombo vya Habari Dijitali kwa Matokeo ya Afya: Yale University
    • Fundamentals of Marketing: Fundação Instituto de Administração
    • Intermediate English: Relaying Information: Voxy
    • New Map for Product Managers: Superpower Grand Strategies: University of Maryland, College Park
    • Specflow and Cucumber for .NET Developers - The Master Guide: Packt
    • Adobe Ecommerce Foundation: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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