• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Digital Media Strategy, Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Social Media Management, Social Media Content, Drive Engagement, Network Analysis, Content Strategy, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Marketing Science Certification Prep

      Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Google Analytics, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      Unilever

      Unilever Digital Marketing Analyst

      Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Predictive Analytics, MarTech

      4.7
      Rating, 4.7 out of 5 stars
      ·
      232 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental and Behavioral Health Specialties, Child Development, Mental Health, Human Learning, Social Sciences, Behavioral Health, Neurology, Biology, Scientific Methods

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics, Content Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      765 reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Psychological First Aid

      Skills you'll gain: Triage, Crisis Intervention, Emergency Response, Trauma Care, Emergency Services, Psychological Evaluations, Interpersonal Communications, Mental Health, Patient Education And Counseling, Stress Management, Patient Referral

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20K reviews

      Mixed · Course · 1 - 3 Months

    • E

      Emory University

      Foundations of Marketing Analytics

      Skills you'll gain: Pivot Tables And Charts, Customer Analysis, Probability Distribution, Customer Demand Planning, Marketing Analytics, Forecasting, Descriptive Statistics, Microsoft Excel, Social Media Marketing, Exploratory Data Analysis, Probability, Statistical Analysis, Marketing Effectiveness, Target Market, Social Media, Revenue Forecasting, Time Series Analysis and Forecasting, Predictive Modeling, Statistics, Marketing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      516 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Meta

      Marketing Analytics Foundation

      Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data-Driven Decision-Making, Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Toronto

      The Arts and Science of Relationships: Understanding Human Needs

      Skills you'll gain: Relationship Building, Social Skills, Active Listening, Interpersonal Communications, Communication, Empathy, Self-Awareness, Emotional Intelligence, Needs Assessment, Cultural Diversity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Social Media & Marketing - Jagdish Sheth

      Skills you'll gain: Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Social Media Campaigns, Digital Marketing, Social Media Strategy, Branding, Digital Media Strategy

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Social Media Campaigns, Customer Retention, Customer Relationship Management, Online Advertising, Customer experience strategy (CX), Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Digital Media Strategy, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Pay Per Click Advertising, Marketing Strategies, Advertising, Keyword Research, Paid media, Online Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to social media marketing

    social media marketing and brand advocacy
    social media marketing in practice
    social media & marketing - jagdish sheth
    meta social media marketing professional certificate
    meta social media marketing
    meta social media marketing capstone
    introduction to social media marketing
    genai for social media marketing specialists
    1…789…360

    In summary, here are 10 of our most popular social media marketing courses

    • Marketing con Redes Sociales: Tecnológico de Monterrey
    • Meta Marketing Science Certification Prep: Meta
    • Unilever Digital Marketing Analyst: Unilever
    • Introduction to Psychology : Yale University
    • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
    • Psychological First Aid: Johns Hopkins University
    • Foundations of Marketing Analytics: Emory University
    • Marketing Analytics Foundation: Meta
    • The Arts and Science of Relationships: Understanding Human Needs: University of Toronto
    • Social Media & Marketing - Jagdish Sheth: Kennesaw State University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Social media marketing courses typically cover a broad range of essential skills including:

    • Social media strategy and planning
    • Creating and curating engaging content
    • Utilizing platforms like Meta, Instagram, X, and LinkedIn
    • Digital advertising and promotions on social media
    • Analytics and data analysis to measure campaign effectiveness
    • SEO techniques for enhancing online visibility
    • Community management and customer engagement strategies
    • Crisis management and brand reputation monitoring‎

    No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels:

    • Newcomers can start with the basics of social media platforms and simple content creation.
    • Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data.
    • Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.‎

    Social media marketing courses on Coursera offer various credential options:

    • Certifications in comprehensive social media marketing
    • Professional certificates from industry leaders
    • Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics
    • These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.‎

    Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including:

    • Social Media Manager
    • Digital Marketing Specialist
    • Content Strategist
    • Brand Manager
    • SEO Specialist
    • Community Manager
    • Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.‎

    Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok