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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      Microsoft

      Excel and Copilot Fundamentals

      Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, UI Components, Data Manipulation

      4
      Rating, 4 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EIT Digital

      Value Creation Through Innovation

      Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Innovation, Sales Process, Market Research, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Marketing Strategies, Strategic Planning, Competitive Analysis, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      716 reviews

      Intermediate · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Six Sigma Advanced Analyze Phase

      Skills you'll gain: Statistical Hypothesis Testing, Six Sigma Methodology, Lean Six Sigma, Process Improvement, Process Analysis, Statistical Methods, Statistical Analysis, Statistics, Data Analysis, Analytical Skills, Variance Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      950 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of London

      How to Finance and Grow Your Startup – Without VC

      Skills you'll gain: Entrepreneurial Finance, Business Modeling, Entrepreneurship, Product Development, Customer Analysis, Growth Strategies, Business Development, Financial Modeling, Customer Acquisition Management, New Business Development, Market Analysis, Revenue Management, Business Strategy, Cash Flows, Strategic Partnership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      469 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Creating New BigQuery Datasets and Visualizing Insights

      Skills you'll gain: Looker (Software), Dashboard, SQL, Data Import/Export, Data Visualization Software, Data Storage Technologies, Data Integration, Data Analysis, Data Warehousing, Google Cloud Platform

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Columbia University

      HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective)

      Skills you'll gain: Health Informatics, Care Coordination, Health Care Administration, Health Policy, Interoperability, Health Information Management and Medical Records, Healthcare Ethics, Health Care, Health Systems, Health Technology, Electronic Medical Record, Patient Education and Support, Telehealth, Predictive Modeling, Data Sharing, Payment Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      138 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Application of AI, InsurTech, and Real Estate Technology

      Skills you'll gain: FinTech, Financial Services, Emerging Technologies, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML), Real Estate, Insurance, Artificial Intelligence, Investment Management, Asset Management, Market Trend, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      555 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      Introduction to R Programming for Data Science

      Skills you'll gain: Data Manipulation, Web Scraping, R Programming, Data Analysis, Data Science, Data Structures, Data Import/Export, Exploratory Data Analysis, Programming Principles, Jupyter, Integrated Development Environments

      4.5
      Rating, 4.5 out of 5 stars
      ·
      563 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      R

      Rutgers the State University of New Jersey

      New Technologies for Business Leaders

      Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Blockchain, Artificial Intelligence

      4.4
      Rating, 4.4 out of 5 stars
      ·
      436 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      Developing Mobile Apps with Flutter

      Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Back-End Web Development, User Story, User Interface (UI), Application Development, Android Development, User Interface and User Experience (UI/UX) Design, Cross Platform Development, Application Programming Interface (API), Software Development Tools, UI Components, Application Deployment, Operational Databases, Database Development, Figma (Design Software), Databases

      4.5
      Rating, 4.5 out of 5 stars
      ·
      72 reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      American Psychological Association

      Psychological Research

      Skills you'll gain: Descriptive Statistics, Quantitative Research, Plot (Graphics), Scientific Methods, Graphing, Research Design, Statistical Visualization, Statistical Hypothesis Testing, Healthcare Ethics, Probability & Statistics, Research, Statistical Inference, Statistics, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Data Collection, Research Methodologies, General Science and Research, Correlation Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      229 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Expressway to Data Science: Essential Math

      Skills you'll gain: Linear Algebra, Integral Calculus, Algebra, Numerical Analysis, Calculus, Graphing, Applied Mathematics, Data Science, Mathematical Theory & Analysis, Data Analysis, Statistical Methods, Derivatives

      4.5
      Rating, 4.5 out of 5 stars
      ·
      435 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Excel and Copilot Fundamentals: Microsoft
    • Value Creation Through Innovation: EIT Digital
    • Six Sigma Advanced Analyze Phase: Kennesaw State University
    • How to Finance and Grow Your Startup – Without VC: University of London
    • Creating New BigQuery Datasets and Visualizing Insights: Google Cloud
    • HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective): Columbia University
    • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
    • Introduction to R Programming for Data Science: IBM
    • New Technologies for Business Leaders: Rutgers the State University of New Jersey
    • Developing Mobile Apps with Flutter: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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