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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • U

      University at Buffalo

      Cyber Security in Manufacturing

      Skills you'll gain: Intrusion Detection and Prevention, Security Controls, Continuous Monitoring, Incident Response, Vulnerability Assessments, Software Development Life Cycle, Cybersecurity, Cyber Security Strategy, Information Systems Security Assessment Framework (ISSAF), Cyber Security Assessment, Network Security, Risk Management Framework, Cloud Security, Authentications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      646 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Diversity and Inclusion for HR Professionals

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cultural Responsiveness, Cultural Diversity, Human Resources, Human Resource Strategy, Industrial and Organizational Psychology, Employee Engagement, Innovation, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Microsoft Copilot: Your Everyday AI Companion

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Data Governance, Customer Relationship Management (CRM) Software, Marketing Automation, Microsoft 365, Customer experience improvement, Compliance Training, Business Process Automation, Workflow Management, Compliance Management, Self Service Technologies, Sales Process, Sales Strategy, Microsoft Teams, Customer Service, Information Privacy

      4.4
      Rating, 4.4 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

    • A

      Arizona State University

      Inglés Empresarial: el márketing y ventas

      Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, Marketing Materials, English Language, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      The University of Notre Dame

      Ethical Leadership

      Skills you'll gain: Active Listening, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Business Communication, Initiative and Leadership, Diversity Equity and Inclusion Initiatives, Personal Integrity, Organizational Leadership, Analytics, Market Dynamics, Ethical Standards And Conduct, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      135 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Michigan State University

      Journalism, the future, and you!

      Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Storytelling, Safety and Security, Content Creation, Writing and Editing, Digital Publishing, Emerging Technologies, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      369 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Consumer Behaviour, Psychological Evaluations, Psychology, Organizational Effectiveness, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, People Management, Behavioral Health, Market Research, Leadership, Decision Making, Self-Awareness, Scientific Methods, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Mixed · Course · 1 - 3 Months

    • M

      Meta

      Desarrollador de Meta de Android

      Skills you'll gain: React Native, User Research, UI/UX Research, Persona (User Experience), Restful API, Design Research, Android Studio, Version Control, Kotlin, User Experience Design, Android Jetpack, Unix Commands, Android Development, Interaction Design, Git (Version Control System), GitHub, Algorithms, Jest (JavaScript Testing Framework), Usability, Mobile Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      313 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      S

      SkillUp EdTech

      Product Owner Certification [PSPO I] Preparation

      Skills you'll gain: Backlogs, Agile Product Development, Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Agile Project Management, Product Strategy, Product Planning, Agile Methodology, User Story, Communication, Cross-Functional Collaboration, Strategic Planning, Product Management, Negotiation, Sprint Planning, Conflict Management, Product Requirements, Sprint Retrospectives

      4.6
      Rating, 4.6 out of 5 stars
      ·
      75 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Campus BBVA

      Data & Cybersecurity

      Skills you'll gain: Computer Security Incident Management, Incident Management, Crisis Management, Security Information and Event Management (SIEM), Data Security, Cybersecurity, Cyber Attacks, Cyber Threat Intelligence, Security Strategy, Cyber Operations, Data Processing, Security Awareness, Anomaly Detection, Data Science, Data Analysis, Authentications, Time Series Analysis and Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      261 reviews

      Intermediate · Course · 1 - 3 Months

    • B

      Berklee

      Creativity And Entrepreneurship

      Skills you'll gain: Entrepreneurship, Team Building, Design Thinking, Creativity, Ideation, Innovation, Creative Problem-Solving, Creative Thinking, Product Development, Branding, Collaboration, Relationship Building, Professional Networking, Brainstorming, Strategic Thinking, Brand Awareness, Adaptability, Empathy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      349 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Arizona State University

      Inglés Empresarial: Finanzas y Economía

      Skills you'll gain: Business Ethics, Negotiation, Purchasing, Business Writing, Business Communication, Forecasting, Auditing, Communication, Budgeting, Technical Communication, Vocabulary, English Language, Verbal Communication Skills, Leadership, Presentations, Financial Data, Business Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      411 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

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    1…676869…286

    In summary, here are 10 of our most popular marketing strategy courses

    • Cyber Security in Manufacturing : University at Buffalo
    • Diversity and Inclusion for HR Professionals: University of California, Irvine
    • Microsoft Copilot: Your Everyday AI Companion: Microsoft
    • Inglés Empresarial: el márketing y ventas: Arizona State University
    • Ethical Leadership: The University of Notre Dame
    • Journalism, the future, and you!: Michigan State University
    • 当代应用心理学: Shanghai Jiao Tong University
    • Desarrollador de Meta de Android: Meta
    • Product Owner Certification [PSPO I] Preparation: SkillUp EdTech
    • Data & Cybersecurity: Campus BBVA

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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