• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Periodismo digital y combate a las fake news

    Skills you'll gain: Journalism, Research, Investigation, Media and Communications, digital literacy, Writing, Interviewing Skills, Community Outreach, Cybersecurity, Storytelling, Ethical Standards And Conduct, Diversity Awareness, Editing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    668 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Digital Marketing, Forecasting, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Justice and Equity in Technology Policy

    Skills you'll gain: Social Justice, Responsible AI, Disabilities, Innovation, Diversity Awareness, Social Impact, Human Centered Design, Sustainable Systems, Policy Analysis, Diversity Equity and Inclusion Initiatives, Community Development, Design Thinking, Technology Solutions, Data Ethics, Social Sciences, Technology Strategies, Policy Development, Governance, Case Studies, Algorithms

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    Diseño y Gestión de Proyectos de Desarrollo

    Skills you'll gain: Project Risk Management, Risk Management, Project Design, Work Breakdown Structure, Risk Analysis, Risk Mitigation, Case Studies, Cost Management, Earned Value Management, Project Scoping, Project Controls, Project Schedules, Project Management, Project Closure, Sustainable Development, Program Evaluation, Communication Planning, Procurement, Budget Management, Continuous Monitoring

    4.8
    Rating, 4.8 out of 5 stars
    ·
    583 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    Diversity and Inclusion in Education

    Skills you'll gain: Diversity Awareness, Pedagogy, Education and Training, Differentiated Instruction, Teaching, Special Education, Disabilities, Cultural Diversity, Instructional Strategies, Diversity Equity and Inclusion Initiatives, Higher Education, Social Justice, Curriculum Development, Student-Centred Learning, Student Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    386 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Sydney

    Information & Digital Literacy for University Success

    Skills you'll gain: Critical Thinking, digital literacy, Information Management, Research, Productivity, Data Sharing, Reliability, Organizational Skills, Ethical Standards And Conduct, Identity and Access Management, Intellectual Property

    4.9
    Rating, 4.9 out of 5 stars
    ·
    4.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    New Learning: Principles and Patterns of Pedagogy

    Skills you'll gain: Pedagogy, Digital pedagogy, Education and Training, Teaching, Human Learning, Differentiated Instruction, Higher Education, Instructional Strategies, Cultural Diversity, Lifelong Learning, Willingness To Learn, Curriculum Development, Student-Centred Learning, Student Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    353 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Management, Organizational Structure, Organizational Strategy, Strategic Leadership, Art History, Organizational Effectiveness, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Fundraising, Target Audience, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    232 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Online Learning Design for Educators

    Skills you'll gain: Video Production, Infographics, Course Development, Developing Training Materials, Multimedia, Discussion Facilitation, Podcasting, Digital pedagogy, Content Creation, Constructive Feedback, Instructional Design, Design Reviews, Education Software and Technology, Pedagogy, Storyboarding, Teaching, Design, Collaborative Software, Planning, Virtual Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Chinese Politics Part 1 – China and Political Science

    Skills you'll gain: Political Sciences, Public Policies, Policy Analysis, Social Sciences, International Relations, Socioeconomics, Economics, Economic Development, Governance, Culture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    354 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to social media marketing

meta social media marketing
social media marketing analytics
introduction to social media marketing
social media marketing in practice
genai in social media marketing
meta social media marketing capstone
meta social media marketing professional certificate
social media marketing and brand advocacy
1…666768…444

In summary, here are 10 of our most popular social media marketing courses

  • Periodismo digital y combate a las fake news: Universidad Nacional Autónoma de México
  • Search Engine Optimization (SEO): University of California, Davis
  • Justice and Equity in Technology Policy: University of Michigan
  • The Global Financial Crisis: Yale University
  • Diseño y Gestión de Proyectos de Desarrollo: Banco Interamericano de Desarrollo
  • Diversity and Inclusion in Education: University of Glasgow
  • Information & Digital Literacy for University Success: The University of Sydney
  • New Learning: Principles and Patterns of Pedagogy : University of Illinois Urbana-Champaign
  • Arts and Culture Strategy: University of Pennsylvania
  • Online Learning Design for Educators: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok