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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • U

      University of California, Irvine

      Supply Chain Planning

      Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Capacity Planning, Materials Management, Forecasting, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Meeting Facilitation, Communication Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      245 reviews

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Excellence

      Skills you'll gain: Supply Chain Management, Supply Chain Systems, Cash Flows, Business Metrics, Logistics Management, Workflow Management, Inventory Management System, Financial Analysis, Financial Statements, Blockchain, Emerging Technologies

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Fundamentals of Technology Sales

      Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google

      Google AI Essentials

      Skills you'll gain: Prompt Engineering, Generative AI, Business Workflow Analysis, Workflow Management, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Artificial Intelligence, Process Optimization, ChatGPT, Productivity Software, Workforce Development, Strategic Thinking, Security Awareness, Diversity Awareness, Risk Management Framework, Business Process Automation, Digital Transformation, Innovation, Machine Learning Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Business Strategy in Practice (Project-centered Course)

      Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Trend Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      187 reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad de los Andes

      Ciberseguridad

      Skills you'll gain: IT Security Architecture, Computer Security Incident Management, Network Security, Incident Response, Cryptography, Security Requirements Analysis, Penetration Testing, Information Systems Security, Human Factors (Security), Cybersecurity, Threat Detection, Cloud Security, Vulnerability Assessments, Threat Modeling, Encryption, Cyber Security Strategy, Vulnerability Management, Cyber Security Assessment, Risk Management Framework, Data Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Colorado System

      Cybersecurity for Business

      Skills you'll gain: Intrusion Detection and Prevention, Threat Detection, Open Web Application Security Project (OWASP), Incident Response, Penetration Testing, Computer Security Incident Management, Distributed Denial-Of-Service (DDoS) Attacks, Cybersecurity, Threat Management, Data Security, Authentications, Cyber Attacks, Security Testing, Cloud Security, Security Strategy, Computer Security Awareness Training, Malware Protection, Risk Management, Vulnerability Assessments, Enterprise Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Entrepreneurship II: Preparing for Launch

      Skills you'll gain: Entrepreneurship, Go To Market Strategy, Business Planning, New Business Development, Financial Forecasting, Entrepreneurial Finance, Growth Strategies, Presentations, Business, Business Modeling, Financial Analysis, Customer Acquisition Management, Management Training And Development, Team Management, People Management, Fundraising, Business Metrics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      742 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Microsoft

      Microsoft Program Management

      Skills you'll gain: Earned Value Management, Stakeholder Management, Program Management, Agile Project Management, Stakeholder Engagement, Project Management Office (PMO), Agile Methodology, Project Performance, Project Schedules, Virtual Teams, Team Building, Conflict Management, Change Management, Project Management Life Cycle, Procurement, Team Management, Solution Delivery, Cost Management, Return On Investment, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      Indian School of Business

      Creating a Portfolio

      Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Financial Market, Text Mining, Technical Analysis, Market Analysis, Risk Management, Compliance Management, Risk Analysis, Regulatory Requirements, Benchmarking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      318 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Community Organizing for Social Justice

      Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Community Outreach, Cultural Diversity, Interpersonal Communications, Conflict Management, Program Evaluation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      322 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

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    1…606162…285

    In summary, here are 10 of our most popular marketing strategy courses

    • Supply Chain Planning: University of California, Irvine
    • Supply Chain Excellence: Rutgers the State University of New Jersey
    • Fundamentals of Technology Sales: University of Maryland, College Park
    • Google AI Essentials: Google
    • Business Strategy in Practice (Project-centered Course): University of Virginia
    • Ciberseguridad: Universidad de los Andes
    • Cybersecurity for Business: University of Colorado System
    • Entrepreneurship II: Preparing for Launch: University of Illinois Urbana-Champaign
    • The Neuromarketing Toolbox: Copenhagen Business School
    • Microsoft Program Management: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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