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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      A Crash Course in Causality: Inferring Causal Effects from Observational Data

      Skills you'll gain: R Programming, Statistical Analysis, Statistical Methods, Statistical Software, Statistical Modeling, Statistical Inference, Data Analysis, Probability & Statistics, Regression Analysis, Research Design, Graph Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      564 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Arizona State University

      Inglés Empresarial: el márketing y ventas

      Skills you'll gain: Sales Presentations, Graphic Design, Brainstorming, Verbal Communication Skills, Presentations, Communication, Marketing Materials, English Language, Advertising, Advertising Sales, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Business Communication, Business Marketing, Communication Strategies, Marketing, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Health Equity, Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Behavioral Economics, Market Share, Public Policies, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      649 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Washington

      Machine Learning: Classification

      Skills you'll gain: Classification And Regression Tree (CART), Applied Machine Learning, Supervised Learning, Predictive Modeling, Text Mining, Machine Learning Algorithms, Data Cleansing, Scalability, Machine Learning, Natural Language Processing, Big Data, Probability & Statistics, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Public Relations, Brand Strategy, Paid media, Social Media Campaigns, Earned Media, Communication Strategies, Integrated Marketing Communications, Program Evaluation, Content Performance Analysis, Owned Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Cross-Channel Marketing, Business Ethics, Cross-Functional Collaboration, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      521 reviews

      Intermediate · Course · 1 - 3 Months

    • N

      Northwestern University

      Social Marketing Capstone Project

      Skills you'll gain: Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing, Marketing Strategies, Budgeting, Social Media Strategy, Marketing Planning, Performance Measurement, Campaign Management, Business Planning, Market Analysis, Customer Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      352 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Launching into Machine Learning

      Skills you'll gain: Data Quality, Exploratory Data Analysis, Machine Learning, MLOps (Machine Learning Operations), Applied Machine Learning, Scikit Learn (Machine Learning Library), Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Google Cloud Platform, Machine Learning Algorithms, Data Analysis, Predictive Modeling, Big Data, Classification And Regression Tree (CART), Regression Analysis, Data Processing, Sampling (Statistics), Test Data, Performance Tuning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.3K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Microsoft

      Microsoft PL-300 Exam Preparation and Practice

      Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Microsoft Azure, Extract, Transform, Load, Data Transformation, Data Cleansing, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      451 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Wharton Business Foundations Capstone

      Skills you'll gain: Marketing Planning, Peer Review, Analysis, Business Planning, Business Analysis, Product Development, Entrepreneurship, Feasibility Studies, Strategic Thinking, New Business Development, Marketing Strategies, Business

      4.6
      Rating, 4.6 out of 5 stars
      ·
      375 reviews

      Mixed · Course · 1 - 3 Months

    • B

      Board Infinity

      SHRM Certified Professional (SHRM-CP) Exam Prep

      Skills you'll gain: Talent Acquisition, Human Resource Strategy, Human Resources, Diversity Equity and Inclusion Initiatives, Recruitment Strategies, Human Resources Management and Planning, Leadership Development, Organizational Development, HR Tech, Organizational Effectiveness, Talent Sourcing, Organizational Change, Communication, Strategic Leadership, Human Resources Information System (HRIS), Leadership Studies, Workforce Development, Ethical Standards And Conduct, Leadership, Employee Training

      3.9
      Rating, 3.9 out of 5 stars
      ·
      64 reviews

      Intermediate · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Mix Implementation Capstone : IE Business School
    • A Crash Course in Causality: Inferring Causal Effects from Observational Data: University of Pennsylvania
    • Inglés Empresarial: el márketing y ventas: Arizona State University
    • Microeconomics: When Markets Fail: University of Pennsylvania
    • Machine Learning: Classification: University of Washington
    • Strategic Communication Campaigns: University of Colorado Boulder
    • Branding and Customer Experience: IE Business School
    • Social Marketing Capstone Project: Northwestern University
    • Launching into Machine Learning: Google Cloud
    • Microsoft PL-300 Exam Preparation and Practice: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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