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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • I

      IBM

      IBM IT Project Manager

      Skills you'll gain: User Story, Stakeholder Engagement, Software Development Life Cycle, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Agile Software Development, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Team Motivation, Backlogs, Project Schedules, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      AI Foundations for Everyone

      Skills you'll gain: Prompt Engineering, ChatGPT, Large Language Modeling, Generative AI, Artificial Intelligence, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, IBM Cloud, Private Cloud, Data Loss Prevention, Applied Machine Learning, Deep Learning, WordPress, Artificial Neural Networks, Governance, Machine Learning, Generative AI Agents, Automation, Digital Transformation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Novartis

      Introduction to Good Clinical Practice

      Skills you'll gain: Clinical Research, Clinical Trials, Patient Education And Counseling, Healthcare Ethics, Medical Science and Research, Regulatory Compliance, Medical Privacy, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      347 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      DevOps, Cloud, and Agile Foundations

      Skills you'll gain: User Story, Cloud Computing Architecture, Agile Software Development, Cloud Services, Agile Methodology, Kanban Principles, DevOps, Backlogs, Cloud Security, Cloud Infrastructure, Sprint Retrospectives, Cloud Platforms, Agile Project Management, Cloud Computing, Agile Product Development, Cloud-Native Computing, Cloud Storage, CI/CD, Test Driven Development (TDD), Scrum (Software Development)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Data Science: Foundations using R

      Skills you'll gain: Rmarkdown, Exploratory Data Analysis, Version Control, Statistical Analysis, R Programming, Data Manipulation, Data Cleansing, Data Science, Data Wrangling, Data Visualization, Plot (Graphics), Statistical Programming, Ggplot2, Big Data, Git (Version Control System), Data Integration, Knitr, Data Analysis, Data Sharing, Statistical Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      48K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Foundations of Positive Psychology

      Skills you'll gain: Resilience, Goal Setting, Emotional Intelligence, Positivity, Personal Development, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Empathy, Productivity, Cognitive flexibility, Relationship Building, Self-Awareness, Qualitative Research, Research, Positive Behavior Support, Psychology, Self-Motivation, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Data Wrangling, Apache Hive, Data Collection, Data Mart, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Data Import/Export

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Introduction to Systematic Review and Meta-Analysis

      Skills you'll gain: Clinical Trials, Clinical Research, Qualitative Research, Data Synthesis, Scientific Methods, Research Methodologies, Data Collection, Biostatistics, Analysis, Quantitative Research, Risk Analysis, Statistical Methods, Epidemiology, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.5K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, IBM DB2, Tableau Software, Relational Databases, Star Schema, Data Visualization Software, Interactive Data Visualization, Regression Analysis, Data-Driven Decision-Making, Excel Formulas, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      14K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Private Equity and Venture Capital

      Skills you'll gain: Private Equity, Business Valuation, Entrepreneurial Finance, Capital Markets, Mergers & Acquisitions, Investments, Financial Management, Legal Risk, Tax Laws, Entrepreneurship, Due Diligence, Negotiation, Cash Flows

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Stocks and Bonds

      Skills you'll gain: Market Data, Finance, General Finance, Corporate Finance, Financial Analysis, Financial Market, Investments, Equities, Investment Management, Capital Markets, Business Mathematics, Cash Flows

      4.6
      Rating, 4.6 out of 5 stars
      ·
      404 reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…678…302

    In summary, here are 10 of our most popular market research courses

    • IBM IT Project Manager: IBM
    • AI Foundations for Everyone: IBM
    • Introduction to Good Clinical Practice: Novartis
    • DevOps, Cloud, and Agile Foundations: IBM
    • Data Science: Foundations using R: Johns Hopkins University
    • Foundations of Positive Psychology: University of Pennsylvania
    • Data Analysis and Visualization Foundations: IBM
    • Introduction to Systematic Review and Meta-Analysis: Johns Hopkins University
    • IBM Business Intelligence (BI) Analyst: IBM
    • Private Equity and Venture Capital: Università Bocconi

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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