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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • L

      LearnQuest

      Scrum Master Certification

      Skills you'll gain: User Story, Agile Methodology, Behavior-Driven Development, DevSecOps, Scaled Agile Framework, Backlogs, Agile Software Development, Test Driven Development (TDD), Sprint Planning, Kanban Principles, DevOps, Scalability, Risk Management, Agile Product Development, Agile Project Management, Continuous Integration, Lean Methodologies, Sprint Retrospectives, Scrum (Software Development), Management Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      Everyday Parenting: The ABCs of Child Rearing

      Skills you'll gain: Behavior Management, Positive Behavior Support, Parent Communication, Mental Health Diseases and Disorders, Communication, Child Development, Stress Management, Conflict Management, Problem Solving

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      Wesleyan University

      Creating Behavioral Change

      Skills you'll gain: Motivational Interviewing, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychotherapy, Behavior Management, Psychology, Experimentation, Learning Theory, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      166 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Security Awareness, Cryptographic Protocols, Data Security, Advanced Encryption Standard (AES), Secure Coding, Hardening, Data Encryption Standard, Firewall, Technical Support and Services, Information Technology, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      Financial Technology (Fintech) Innovations

      Skills you'll gain: Payment Systems, Payment Processing, FinTech, Blockchain, Mobile Banking, Fundraising and Crowdsourcing, Credit/Debit Card Processing, Emerging Technologies, Investment Management, Wealth Management, Payment Processing and Collection, Asset Management, Point of Sale, Banking, Fundraising, Capital Markets, Consumer Lending, Financial Trading, Market Dynamics, Digital Assets

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Toronto

      Introduction to Psychology

      Skills you'll gain: Psychology, Mental Health Diseases and Disorders, Human Learning, Human Development, Psychotherapy, Behavior Management, Social Sciences, Scientific Methods, Creativity, Experimentation, Cultural Diversity, Research, Ethical Standards And Conduct

      4.9
      Rating, 4.9 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Forecasting, Financial Statements, Accounting, Business Metrics, Performance Analysis, Anomaly Detection, Return On Investment, Key Performance Indicators (KPIs), Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IESE Business School

      Organizational Behavior: How to Manage People

      Skills you'll gain: Organizational Leadership, Organizational Change, Team Motivation, People Management, Leadership, Culture, Team Management, Behavior Management, Team Building, Leadership and Management, Cultural Diversity, Drive Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Income Statement, Organizational Leadership, Organizational Change, Product Management, Accounting, Team Motivation, Cash Flows, Operational Analysis, People Management, Financial Accounting, Marketing, Brand Management, Brand Strategy, Balance Sheet, Financial Analysis, Business Analysis, Business, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Foundations of Positive Psychology

      Skills you'll gain: Resilience, Goal Setting, Emotional Intelligence, Positivity, Personal Development, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Empathy, Productivity, Cognitive flexibility, Relationship Building, Self-Awareness, Qualitative Research, Research, Positive Behavior Support, Psychology, Self-Motivation, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      FinTech: Foundations, Payments, and Regulations

      Skills you'll gain: FinTech, Credit/Debit Card Processing, Financial Services, Payment Processing, Investment Management, Technology Strategies, Asset Management, Wealth Management, Environmental Social And Corporate Governance (ESG), Financial Regulations, Entrepreneurial Finance, Entrepreneurship, Innovation, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.5K reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Scrum Master Certification: LearnQuest
    • Everyday Parenting: The ABCs of Child Rearing: Yale University
    • Creating Behavioral Change: Wesleyan University
    • Cybersecurity Fundamentals: IBM
    • Sports Marketing: Northwestern University
    • Financial Technology (Fintech) Innovations: University of Michigan
    • Introduction to Psychology: University of Toronto
    • Accounting Analytics: University of Pennsylvania
    • Organizational Behavior: How to Manage People: IESE Business School
    • Foundations of Management: IESE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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