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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      Generative AI for Project Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Project Management, Workflow Management, Project Management Life Cycle, Large Language Modeling, Team Building, Project Planning, Microsoft Copilot, Artificial Intelligence, Program Development, Project Documentation, Risk Management, Business Ethics, Image Analysis, Content Creation, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 1 - 3 Months

    • G

      Google

      Project Initiation: Starting a Successful Project

      Skills you'll gain: Project Scoping, Project Documentation, Project Management Life Cycle, Project Management, Goal Setting, Project Management Software, Stakeholder Management, Cost Benefit Analysis, Resource Management, Accountability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23K reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rice University

      Engineering Project Management

      Skills you'll gain: Project Scoping, Communication Planning, Cost Management, Scope Management, Project Estimation, Project Schedules, Earned Value Management, Scheduling, Team Management, Quality Assurance, Stakeholder Management, Work Breakdown Structure, Risk Management, Organizational Structure, Procurement, Project Risk Management, Project Documentation, Project Controls, Project Management, Project Management Life Cycle

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Applied Software Engineering Fundamentals

      Skills you'll gain: Software Development Life Cycle, Linux Commands, Unit Testing, Bash (Scripting Language), Shell Script, Git (Version Control System), GitHub, Development Environment, Version Control, File Management, Jupyter, Software Engineering, Software Development Tools, Application Deployment, Collaborative Software, Automation, Flask (Web Framework), Web Scraping, Python Programming, Software Testing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      IBM Project Manager

      Skills you'll gain: User Story, Stakeholder Engagement, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Agile Software Development, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Team Motivation, Backlogs, Project Schedules, Resource Planning, Project Management, IT Management, Interviewing Skills, Professional Networking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Income Statement, Organizational Leadership, Organizational Change, Product Management, Accounting, Team Motivation, Cash Flows, Operational Analysis, People Management, Financial Accounting, Marketing, Brand Management, Brand Strategy, Balance Sheet, Financial Analysis, Business Analysis, Business, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Project Planning: Putting It All Together

      Skills you'll gain: Project Management, Project Planning, Communication Planning, Project Documentation, Milestones (Project Management), Project Schedules, Risk Management, Cost Management, Budgeting, Estimation, Timelines, Procurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Columbia University

      Construction Project Management

      Skills you'll gain: Construction Management, Building Information Modeling, Environment Health And Safety, Construction Estimating, Project Schedules, Lean Methodologies, Work Breakdown Structure, Project Management, Project Management Life Cycle, Contract Management, Project Planning, Project Risk Management, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      IBM IT Project Manager

      Skills you'll gain: User Story, Stakeholder Engagement, Software Development Life Cycle, Project Management Life Cycle, Resource Management, Risk Management, Peer Review, Agile Software Development, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Kanban Principles, Team Motivation, Backlogs, Project Schedules, Information Technology, Sprint Retrospectives, Interviewing Skills, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations of Cybersecurity

      Skills you'll gain: Cybersecurity, Security Controls, Cyber Attacks, Security Management, Cyber Security Strategy, Incident Response, Cyber Risk, Security Information and Event Management (SIEM), Information Assurance, Data Ethics, Network Analysis, Ethical Standards And Conduct

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…678…681

    In summary, here are 10 of our most popular brand management courses

    • Generative AI for Project Managers: IBM
    • Project Initiation: Starting a Successful Project: Google
    • Engineering Project Management: Rice University
    • Applied Software Engineering Fundamentals: IBM
    • Business Strategy: University of Virginia
    • IBM Project Manager: IBM
    • Foundations of Management: IESE Business School
    • Project Planning: Putting It All Together: Google
    • Construction Project Management: Columbia University
    • IBM IT Project Manager: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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