What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free
Coursera Project Network
Creating a Free Business Page with Blogger
Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing
4.6
Rating, 4.6 out of 5 stars
208 reviews
Beginner · Guided Project · Less Than 2 Hours
University of Maryland, College Park
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions
4.7
Rating, 4.7 out of 5 stars
1.4K reviews
Mixed · Course · 1 - 4 Weeks
Tecnológico de Monterrey
Analíticas y Métricas de Marketing
Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
4.7
Rating, 4.7 out of 5 stars
175 reviews
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Creating Dashboards and Storytelling with Tableau
Skills you'll gain: Data Storytelling, Data Presentation, Key Performance Indicators (KPIs), Dashboard, Interactive Data Visualization, Tableau Software, Data Visualization Software, Data Visualization, Storytelling, Performance Metric, Business Metrics, Target Audience, Stakeholder Engagement, Drive Engagement
4.6
Rating, 4.6 out of 5 stars
1K reviews
Beginner · Course · 1 - 4 Weeks
Microsoft
Microsoft Generative AI for Data Analysis
Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Data Visualization, Infographics, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Risk Management, Data Quality, Data Pipelines
4.3
Rating, 4.3 out of 5 stars
61 reviews
Intermediate · Professional Certificate · 3 - 6 Months
Status: Free
Nanjing University
用Python玩转数据 Data Processing Using Python
Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Statistical Analysis, Data Mining, Data Analysis, Data Processing, Pandas (Python Package), NumPy, Web Scraping, Python Programming, Data Manipulation, Programming Principles, User Interface (UI) Design
4.7
Rating, 4.7 out of 5 stars
1.6K reviews
Mixed · Course · 1 - 3 Months
University of California, Davis
Qualitative Research
Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Report Writing
4.7
Rating, 4.7 out of 5 stars
457 reviews
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
Principles of Public Relations
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Communication Strategies, Corporate Sustainability, Brand Management, Business Ethics, Persuasive Communication, Professional Networking, Research, Stakeholder Engagement
4.7
Rating, 4.7 out of 5 stars
580 reviews
Beginner · Course · 1 - 3 Months
University of Pennsylvania
AI Applications in People Management
Skills you'll gain: HR Tech, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Predictive Analytics, Blockchain
4.8
Rating, 4.8 out of 5 stars
258 reviews
Mixed · Course · 1 - 4 Weeks
University of California, Davis
Google SEO Capstone Project
Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Competitive Analysis, Peer Review, Presentations, Content Strategy, Digital Marketing, Proposal Writing, Client Services, Technical Consulting, Performance Metric
4.7
Rating, 4.7 out of 5 stars
473 reviews
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Exploring Data Transformation with Google Cloud
Skills you'll gain: Data Governance, Digital Transformation, Real Time Data, Google Cloud Platform, Data Management, Data Warehousing, Big Data, Looker (Software), Cloud Storage, Analytics, Business Intelligence, Data Processing, Dataflow, Database Systems, Data Migration
4.8
Rating, 4.8 out of 5 stars
891 reviews
Beginner · Course · 1 - 3 Months
Status: Free
Universidad de Palermo
Product Management
Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation
4.7
Rating, 4.7 out of 5 stars
248 reviews
Beginner · Course · 1 - 4 Weeks