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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      IBM

      IBM AI Developer

      Skills you'll gain: Generative AI, Prompt Engineering, Large Language Modeling, Software Development Life Cycle, Unit Testing, ChatGPT, HTML and CSS, Development Environment, Web Design and Development, Jupyter, Hypertext Markup Language (HTML), Software Engineering, Artificial Intelligence, Cascading Style Sheets (CSS), Software Development Tools, Web Development, Application Deployment, Automation, Interviewing Skills, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      68K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Data Engineering Foundations

      Skills you'll gain: SQL, Web Scraping, Database Design, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Relational Databases, Data Architecture, Jupyter, Data Pipelines, Big Data, Data Warehousing, Data Governance, Databases, Stored Procedure, Data Manipulation, Automation, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Project Management

      Skills you'll gain: Stakeholder Management, IT Management, Project Management, Project Risk Management, Agile Project Management, Project Management Life Cycle, Agile Methodology, Technical Management, Scope Management, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Google IT Automation with Python

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Cloud Services, Debugging, Puppet (Configuration Management Tool), Infrastructure as Code (IaC), Bash (Scripting Language), Configuration Management, CI/CD, Cloud Computing, Technical Communication, Docker (Software), Unit Testing, Scripting, Network Troubleshooting, Web Services, Python Programming, Restful API, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, OpenAI, Technical Product Management, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, New Product Development, Product Strategy, Microsoft Copilot, Large Language Modeling, Technical Communication, Program Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Planning, Operations Management, Coordinating, Budgeting, Promotional Strategies, Vendor Management, Marketing Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Foundations of Project Management

      Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Structure, Project Management, Project Coordination, Organizational Change, Agile Methodology, Project Planning, Waterfall Methodology, Interpersonal Communications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      94K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Project Management

      Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Engineering Management, Milestones (Project Management), Team Leadership, Stakeholder Management, Agile Project Management, Scheduling, Scrum (Software Development), Procurement, Quality Management, Project Planning, Risk Management, Agile Methodology, Project Scoping, Resource Management, Stakeholder Communications, Sprint Planning

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Security, Data Migration, Database Design, Data Literacy, Descriptive Statistics, Extract, Transform, Load, Data Mining, Cloud Storage, Data Visualization Software, Data Store, IBM DB2, Data Management, Relational Databases, MySQL, Excel Formulas

      4.7
      Rating, 4.7 out of 5 stars
      ·
      16K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Transformation, Data Store, IBM DB2, Jupyter, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • G

      Google

      Capstone: Applying Project Management in the Real World

      Skills you'll gain: Project Management, Milestones (Project Management), Data Storytelling, Requirements Analysis, Project Scoping, Stakeholder Management, Project Planning, Project Documentation, Presentations, Quality Management, Interviewing Skills, Generative AI Agents, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Financial Management

      Skills you'll gain: Mergers & Acquisitions, Working Capital, Revenue Recognition, Financial Statements, Credit Risk, Accrual Accounting, Financial Analysis, Investments, Corporate Finance, Business Valuation, Financial Statement Analysis, Cash Flows, Financial Accounting, Bookkeeping, Financial Management, Income Statement, Business Ethics, Finance, Return On Investment, Portfolio Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…567…681

    In summary, here are 10 of our most popular brand management courses

    • IBM AI Developer: IBM
    • Data Engineering Foundations: IBM
    • Introduction to Project Management : IBM
    • Google IT Automation with Python: Google
    • Generative AI for Product Managers: IBM
    • Introduction to Events Management : Coursera Instructor Network
    • Foundations of Project Management: Google
    • Project Management: University of Colorado Boulder
    • IBM Data Management: IBM
    • IBM Relational Database Administrator: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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