• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Selecting the Right Customer & Channel

      Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, B2B Sales, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Economics for Capital Markets

      Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Market Trend, Banking, Investment Management, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      التسويق في عالم رقمي

      Skills you'll gain: Innovation, Marketing, Marketing Strategies, New Product Development, Product Development, Digital Media Strategy, Digital Marketing, Consumer Behaviour, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Commercial Awareness

      Skills you'll gain: Strategic Decision-Making, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Business Marketing, Sales, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Market Dynamics, Business Economics, Consumer Behaviour

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Non-Equilibrium Applications of Statistical Thermodynamics

      Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanical Engineering, Engineering Calculations, Differential Equations, Physics, Applied Mathematics, Simulation and Simulation Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      83 reviews

      Advanced · Course · 1 - 4 Weeks

    • U

      University of Rochester

      The Power of Markets III: Input Markets and Promoting Efficiency

      Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Business Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Assessing Conflict

      Skills you'll gain: Conflict Management, Active Listening, Interviewing Skills, Empathy, Interpersonal Communications, Communication, Decision Making, Proactivity

      4.4
      Rating, 4.4 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Mercadotecnia en un mundo digital

      Skills you'll gain: MarTech, Marketing Channel, Digital Transformation, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Price Negotiation, Consumer Behaviour, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Functions

      Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Process Optimization, Strategic Partnership, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Market Opportunities, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      External Communications Channels

      Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Implicaciones estratégicas de la marca

      Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…474849…76

    In summary, here are 10 of our most popular consumer behavior courses

    • Selecting the Right Customer & Channel : University of Maryland, College Park
    • Economics for Capital Markets: Corporate Finance Institute
    • التسويق في عالم رقمي: University of Illinois Urbana-Champaign
    • Commercial Awareness: Coursera Instructor Network
    • Non-Equilibrium Applications of Statistical Thermodynamics: University of Colorado Boulder
    • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
    • Assessing Conflict : Arizona State University
    • Mercadotecnia en un mundo digital: University of Illinois Urbana-Champaign
    • Marketing Channel Functions: Emory University
    • Desarrollo de tu marca personal: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok