Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Performance Reporting, Marketing Effectiveness
Beginner · Guided Project · Less Than 2 Hours

University of Colorado System
Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Statistical Modeling, Simulation and Simulation Software, Predictive Analytics, Customer Retention, Reinforcement Learning
Intermediate · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Social Sciences, Science and Research, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Political Sciences, Experimentation, Anthropology, Economics
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Research, Business Research, Customer Insights, Data-Driven Decision-Making, Quantitative Research, Market Analysis, Business Intelligence, Competitive Intelligence, Market Opportunities, Marketing, Data Collection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer experience strategy (CX), Marketing Effectiveness, Growth Strategies, Marketing Analytics, Customer Insights, Cross-Functional Collaboration, Strategic Marketing, Marketing Strategies, Business Leadership, Marketing Management, Brand Strategy, Data-Driven Decision-Making, Performance Measurement, Innovation, Thought Leadership, Integrated Marketing Communications, Team Motivation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Infographics, Data Visualization, Target Audience, Data Storytelling, Design Elements And Principles, Technical Communication, Content Creation, Generative AI, Process Mapping, Communication, ChatGPT
Intermediate · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Brand Management, Customer Engagement, Event Planning, Marketing, Strategic Communication, Storytelling, Marketing Strategy and Techniques, E-Commerce, Sustainability Reporting, Global Marketing, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Contract Management, Digital Marketing, Corporate Strategy, Virtual Teams, Influencing, Blockchain, Game Theory, Cross Platform Development
Beginner · Course · 1 - 4 Weeks

The Hong Kong University of Science and Technology
Skills you'll gain: Research Design, Research Methodologies, Social Sciences, Research, Surveys, Qualitative Research, Statistical Analysis, Data Collection, Higher Education, Sample Size Determination, Ethical Standards And Conduct, Academic Advising, Probability & Statistics
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Campaign Management, Social Media, Digital Marketing, Performance marketing, Social Media Marketing, Case Studies, Strategic Marketing, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy, Content Strategy, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software
Beginner · Course · 1 - 4 Weeks