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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Meta

      Introduction to Data Management

      Skills you'll gain: Data Management, Data Collection, Data Governance, Data Analysis, Information Privacy, Data Quality, Data Storage, Data Security, Data-Driven Decision-Making, Data Architecture, Data Visualization Software, Big Data, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      91 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      MedCerts

      Medical Office Procedures and Administration Fundamentals

      Skills you'll gain: Medical Privacy, Medical Records, Healthcare Ethics, Medical Office Procedures, Conflict Management, Health Information Management and Medical Records, Health Information Management, Electronic Medical Record, Patient Registration, Patient Coordination, Cultural Responsiveness, Medical History Documentation, Practice Management Software, Patient Education And Counseling, Care Coordination, Cultural Diversity, Cultural Sensitivity, Professionalism, Health Informatics, Professional Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      753 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Innovation: From Creativity to Entrepreneurship

      Skills you'll gain: Strategic Decision-Making, Innovation, Creativity, Team Management, Creative Thinking, Value Propositions, Entrepreneurship, Creative Problem-Solving, Technology Strategies, Ideation, Presentations, Business Modeling, Go To Market Strategy, Business Planning, Collaboration, New Business Development, Open Mindset, New Product Development, Market Opportunities, Organizational Strategy

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Nacional Autónoma de México

      Habilidades Gerenciales

      Skills you'll gain: Delegation Skills, Supervision, Organizational Skills, Management Training And Development, Creative Thinking, Organizational Strategy, Cognitive flexibility, People Management, Creative Problem-Solving, Team Leadership, Leadership, Business Planning, Brainstorming, Problem Solving, Quality Management, Time Management, Team Management, Office Management, Team Building, Leadership and Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Toronto

      Communication Strategies for a Virtual Age

      Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Collaboration, Team Building, Interpersonal Communications, Business Communication, Virtual Teams, Public Speaking, Non-Verbal Communication, Telecommuting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Nacional Autónoma de México

      Introducción a Data Science: Programación Estadística con R

      Skills you'll gain: R Programming, Statistical Programming, Ggplot2, Data Manipulation, Simulations, Statistical Software, Data Science, Data Visualization, Graphing, Programming Principles, Data Import/Export, Scripting, Data Structures, Software Installation, Package and Software Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Google Sheets

      Skills you'll gain: Google Sheets, Collaborative Software, Productivity Software, Organizational Skills, Spreadsheet Software, Project Management Software, Project Coordination, Small Business Accounting, Data Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      272 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      S

      Stanford University

      COVID-19 Training for Healthcare Workers

      Skills you'll gain: Respiratory Care, Telehealth, Respiratory Therapy, Critical Care, Emergency and Intensive Care, Patient Positioning, Patient Treatment, Pediatrics, Infection Control, Patient Evaluation, Intensive Care Unit, Vital Signs, Health Assessment, Infectious Diseases, Medical Ultrasonography

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidade de São Paulo

      Marketing Digital

      Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.3K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Programming with JavaScript

      Skills you'll gain: Jest (JavaScript Testing Framework), Javascript, Unit Testing, Web Applications, Programming Principles, Object Oriented Programming (OOP), Event-Driven Programming, Node.JS, JSON, Computer Programming, Data Structures, Debugging, Package and Software Management, Program Development, Functional Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Data, Financial Analysis, Financial Statement Analysis, Financial Forecasting, Business Analytics, Predictive Analytics, Analytics, Forecasting, Financial Statements, Accounting, Business Metrics, Performance Analysis, Anomaly Detection, Return On Investment, Key Performance Indicators (KPIs), Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Introduction to Risk Management

      Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Risk Management Framework, Risk Mitigation, Vulnerability Assessments, Asset Management, Cyber Security Assessment, Security Controls

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…434445…684

    In summary, here are 10 of our most popular brand management courses

    • Introduction to Data Management: Meta
    • Medical Office Procedures and Administration Fundamentals: MedCerts
    • Innovation: From Creativity to Entrepreneurship: University of Illinois Urbana-Champaign
    • Habilidades Gerenciales: Universidad Nacional Autónoma de México
    • Communication Strategies for a Virtual Age: University of Toronto
    • Introducción a Data Science: Programación Estadística con R: Universidad Nacional Autónoma de México
    • Create a Project Management Tracker using Google Sheets: Coursera Project Network
    • COVID-19 Training for Healthcare Workers: Stanford University
    • Marketing Digital: Universidade de São Paulo
    • Programming with JavaScript: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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