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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Packt

    Emotional Intelligence for Leaders and Managers

    Skills you'll gain: Active Listening, Compassion, Diversity and Inclusion, Strategic Leadership, Emotional Intelligence, Empathy, Self-Awareness, Leadership, Cultural Diversity, Collaboration, Employee Engagement

    Mixed · Course · 3 - 6 Months

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    Google Cloud

    BigQuery pour les analystes de données

    Skills you'll gain: Looker (Software), SQL, Big Data, Data Analysis, Analytics, Data Manipulation, Data Transformation, Extract, Transform, Load, Data Warehousing, Data Pipelines, Google Sheets, Statistical Programming, Data Cleansing, Data Visualization Software, Data Import/Export, Google Cloud Platform, Cloud Storage

    Intermediate · Course · 1 - 3 Months

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    Pearson

    Data Science Fundamentals Part 2: Unit 1

    Skills you'll gain: Exploratory Data Analysis, Matplotlib, Box Plots, Data Analysis, Data Visualization, Descriptive Statistics, Scatter Plots, Data Visualization Software, Histogram, Seaborn, Statistical Analysis, Correlation Analysis, Statistical Methods

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Comparable Company Valuation – Advanced Analysis & Cases

    Skills you'll gain: Market Share, Financial Statement Analysis, Case Studies, Estimation, Business Valuation, Financial Analysis, Competitive Analysis, Financial Modeling, Market Analysis, Growth Strategies, International Finance, Financial Forecasting, Benchmarking, Spreadsheet Software

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Introduction to Controlled Generation with the Gemini API

    Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis

    Beginner · Project · Less Than 2 Hours

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    Google Cloud

    Modularizing LookML Code with Extends

    Skills you'll gain: Looker (Software), Google Cloud Platform, Maintainability, Data Access, Data Analysis, Data Management

    Intermediate · Project · Less Than 2 Hours

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    Google Cloud

    Google Cloud 数据分析功能简介

    Skills you'll gain: Looker (Software), Data Transformation, Google Cloud Platform, Analytics, Data Storytelling, Data-Driven Decision-Making, Big Data, Data Analysis, Dashboard, Data Visualization Software, SQL, Data Storage, Data Warehousing

    Beginner · Course · 1 - 3 Months

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    Pearson

    Data Science Fundamentals, Part 2

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Model Evaluation, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Probability & Statistics, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

    Beginner · Specialization · 1 - 4 Weeks

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    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Creating Derived Tables Using LookML

    Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

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    Coursera

    TikTok Effects: Sound & Visuals

    Skills you'll gain: TikTok, Video Editing, Media Production, Photo/Video Production and Technology, Videography, Storytelling, Content Creation, Multimedia

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Logistic Regression with R: Build & Predict

    Skills you'll gain: Logistic Regression, Model Evaluation, Data Preprocessing, Predictive Modeling, R Programming, Feature Engineering, Statistical Modeling, Risk Modeling, Classification And Regression Tree (CART), Applied Machine Learning, Regression Analysis, Predictive Analytics, Advanced Analytics, Machine Learning Methods, Data Manipulation, Supervised Learning, Performance Measurement, Credit Risk, Dimensionality Reduction

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Emotional Intelligence for Leaders and Managers: Packt
  • BigQuery pour les analystes de données: Google Cloud
  • Data Science Fundamentals Part 2: Unit 1: Pearson
  • Comparable Company Valuation – Advanced Analysis & Cases: EDUCBA
  • Introduction to Controlled Generation with the Gemini API: Google Cloud
  • Modularizing LookML Code with Extends: Google Cloud
  • Google Cloud 数据分析功能简介 : Google Cloud
  • Data Science Fundamentals, Part 2: Pearson
  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Creating Derived Tables Using LookML: Google Cloud

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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