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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      U

      University of Florida

      Sustainable Agricultural Land Management

      Skills you'll gain: Water Resources, Land Management, Environment and Resource Management, Environmental Regulations, Natural Resource Management, Environmental Issue, Environment, Environmental Science, Policty Analysis, Research, and Development, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      616 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      H

      Hebrew University of Jerusalem

      Synapses, Neurons and Brains

      Skills you'll gain: Artificial Neural Networks, Neurology, Computer Science, Psychology, Basic Electrical Systems, Network Analysis, Anatomy, Simulation and Simulation Software, Computational Thinking, Mathematical Modeling, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Commercialization, Pharmacotherapy, Pharmacology, Intellectual Property, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Product Marketing, Go To Market Strategy, Business Strategy, Marketing Strategies, Market Dynamics, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado System

      Inclusive Leadership: The Power of Workplace Diversity

      Skills you'll gain: Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Empathy, Leadership, Interpersonal Communications, Active Listening, Communication, Cultural Sensitivity, Constructive Feedback

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Data Visualization & Dashboarding with R

      Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Spatial Data Analysis, Data Visualization, Statistical Visualization, Scatter Plots, Plot (Graphics), Dashboard, Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Data Literacy, Data Manipulation, Plotly, Storyboarding, Data Storytelling, Heat Maps

      4.8
      Rating, 4.8 out of 5 stars
      ·
      429 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Manchester

      Introduction to Molecular Spectroscopy

      Skills you'll gain: Laboratory Experience, Biochemistry, Chemistry, Quantitative Research, Vibrations, Engineering, Scientific, and Technical Instruments, Virtual Reality, Physics, Engineering Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.6K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Pennsylvania

      Ancient Philosophy: Plato & His Predecessors

      Skills you'll gain: Ancient History, Liberal Arts, Ethical Standards And Conduct, General Science and Research, Scientific Methods, Mathematics Education, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Fundamentals of Engineering Exam Review

      Skills you'll gain: Structural Analysis, Probability & Statistics, Structural Engineering, Hydraulics, Statistical Methods, Statistics, Engineering Analysis, Mechanical Engineering, Probability, Engineering, Probability Distribution, Mechanics, Engineering Calculations, Civil Engineering, Applied Mathematics, Algebra, Advanced Mathematics, Calculus, Differential Equations, Geometry

      4.6
      Rating, 4.6 out of 5 stars
      ·
      611 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Marketing

      Skills you'll gain: Marketing Analytics, Regression Analysis, Network Analysis, Market Analysis, Analytics, Statistical Analysis, Customer Insights, Data Analysis, Statistical Methods, Text Mining, Unstructured Data, Social Media, Natural Language Processing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Model Thinking

      Skills you'll gain: Mathematical Modeling, Systems Thinking, Diversity and Inclusion, Game Theory, Innovation, Behavioral Economics, Analysis, Strategic Decision-Making, Social Studies, Decision Making, Network Analysis, Trend Analysis, Economics, Probability, Human Learning, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of London

      Get Interactive: Practical Teaching with Technology

      Skills you'll gain: Education Software and Technology, Learning Management Systems, Collaborative Software, Test Tools, Content Management Systems, Security Software, Video Production

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Imperial College London

      Introduction to Statistics & Data Analysis in Public Health

      Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, Statistical Software, R Programming, Statistics, Public Health, Descriptive Statistics, Probability Distribution, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…404142…304

    In summary, here are 10 of our most popular market research courses

    • Sustainable Agricultural Land Management: University of Florida
    • Synapses, Neurons and Brains : Hebrew University of Jerusalem
    • Drug Commercialization : University of California San Diego
    • Inclusive Leadership: The Power of Workplace Diversity: University of Colorado System
    • Data Visualization & Dashboarding with R: Johns Hopkins University
    • Introduction to Molecular Spectroscopy: University of Manchester
    • Ancient Philosophy: Plato & His Predecessors: University of Pennsylvania
    • Fundamentals of Engineering Exam Review: Georgia Institute of Technology
    • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
    • Model Thinking: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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