Web Analytics and SEO

Web Analytics and SEO (Search Engine Optimization) involves the use and understanding of tools and techniques to track, analyze, measure and improve web traffic and visibility through search engines. Coursera's Web Analytics and SEO catalogue teaches you about the critical aspects of website performance analysis and enhancing search engine rankings. You'll learn everything from the basics of web analytics, understanding key metrics and data collection methods, to the principles of SEO including keyword research, link building, and website optimization. Additionally, you'll grasp the intricacies of Google Analytics, SEO strategies, and other tools to drive traffic, measure results, and ensure higher visibility for your website in the digital landscape.
18credentials
74courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Results for "web analytics and seo"

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

    4.7
    Rating, 4.7 out of 5 stars
    208 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Skillshare

    Skills you'll gain: Keyword Research, Copywriting, Search Engine Optimization, Content Strategy, Web Content, Web Analytics and SEO, Content Management, Content Creation, Writing, Content Marketing, Editing, Drive Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Google Cloud

    Skills you'll gain: LLM Application, Semantic Web, Generative AI, Large Language Modeling, Natural Language Processing, Text Mining, Google Cloud Platform, Web Analytics and SEO

    4.2
    Rating, 4.2 out of 5 stars
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    IBM

    Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, WordPress, Javascript

    4.5
    Rating, 4.5 out of 5 stars
    37 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Social Media Marketing, Digital Advertising, Content Marketing, Email Marketing, Web Design and Development, Digital Communications, Event Management

    4.8
    Rating, 4.8 out of 5 stars
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Codio

    Skills you'll gain: Application Performance Management, Prometheus (Software), System Monitoring, Grafana, Performance Tuning, Event Monitoring, Performance Testing, Performance Management, Server Administration, Web Analytics and SEO, Javascript

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Scraping, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods

    4.5
    Rating, 4.5 out of 5 stars
    961 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI

    4
    Rating, 4 out of 5 stars
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

    4.8
    Rating, 4.8 out of 5 stars
    230 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview

    Universidades Anáhuac

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    25 reviews

    Beginner · Course · 1 - 3 Months