• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Product Ideation, Design, and Management

      Skills you'll gain: Wireframing, Product Management, Prototyping, Product Design, Product Development, Stakeholder Management, Product Lifecycle Management, Commercialization, Target Market, Value Propositions, Design Thinking, Product Strategy, Marketing Strategy and Techniques, Innovation, Product Roadmaps, Entrepreneurship, Ideation, Entrepreneurial Finance, Business Metrics, Business Valuation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      691 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Employee Coaching, Team Management, Team Leadership, Talent Management, Team Motivation, Talent Pipelining, Team Building, Visionary, Performance Appraisal, Influencing, Cross-Functional Team Leadership, Teamwork, Constructive Feedback, Goal Setting, Performance Management, Leadership, Organizational Leadership, Persuasive Communication, Professional Development, Business Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Warehousing, Data Visualization, SQL, Data Storytelling, Data Migration, Data Security, IBM DB2, Pivot Tables And Charts, Descriptive Statistics, Data Management, Database Design, MySQL, Cloud Storage, Extract, Transform, Load, Data Architecture, Data Cleansing, Databases, Business Intelligence, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Investment and Portfolio Management

      Skills you'll gain: Portfolio Management, Derivatives, Financial Market, Securities Trading, Equities, Finance, Performance Measurement, Investments, Behavioral Economics, Capital Markets, Investment Management, Return On Investment, Peer Review, Performance Analysis, Asset Management, Risk Management, Benchmarking, Futures Exchange, Risk Appetite, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Alberta

      Software Product Management

      Skills you'll gain: Requirements Analysis, Agile Methodology, Kanban Principles, Agile Software Development, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Project Planning, Business Requirements, Software Development Methodologies, Sprint Planning, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Backlogs, User Requirements Documents, Product Requirements, Product Management, Project Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Integrated Marketing Communications, Marketing Communications, Brand Management, Advertising, Customer experience strategy (CX), Branding, Brand Strategy, Marketing, Product Management, Strategic Decision-Making, Marketing Channel, Peer Review, Revenue Management, Retail Management, Marketing Strategies, Product Assortment, Strategic Marketing, Product Strategy, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      L

      LearnKartS

      Time Management Skills

      Skills you'll gain: Time Management, Prioritization, Productivity, Organizational Skills, Goal Setting, Planning, Strategic Prioritization, Business Priorities, Stress Management, Personal Development, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Management

      Skills you'll gain: Mergers & Acquisitions, Portfolio Management, Financial Statements, Financial Analysis, Investments, Finance, Financial Management, Capital Budgeting, Corporate Finance, Financial Statement Analysis, Financial Accounting, Financial Modeling, Cash Flows, Business Valuation, Return On Investment, Accounting, Accrual Accounting, Financial Policy, Behavioral Economics, Risk Management

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Agile Methodology, Sprint Planning, Agile Product Development, Backlogs, User Story, Sprint Retrospectives, Employee Coaching, Product Roadmaps, Coaching, Team Management, Interviewing Skills, Influencing, Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Package and Software Management, Systems Administration, Computer Networking, IT Infrastructure, OSI Models, Desktop Support, Information Systems Security, Network Troubleshooting, Technical Support, Routing Protocols, Computer Hardware, Network Security, Cybersecurity, Microsoft Windows, Network Administration, Lightweight Directory Access Protocols, File Systems, Interviewing Skills, Applicant Tracking Systems, Resilience

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      206K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Fundamentals of Project Planning and Management

      Skills you'll gain: Project Planning, Planning, Earned Value Management, Project Management, Project Management Life Cycle, Project Risk Management, Project Scoping, Risk Management, Stakeholder Management, Cost Management, Project Schedules, Risk Analysis, Scheduling, Agile Methodology, Work Breakdown Structure, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Cybersecurity

      Skills you'll gain: Threat Modeling, Intrusion Detection and Prevention, Network Security, Open Web Application Security Project (OWASP), Event Monitoring, Security Controls, Threat Management, Computer Security Incident Management, Security Awareness, Threat Detection, Incident Response, Vulnerability Management, Cyber Attacks, Cybersecurity, Debugging, Relational Databases, Linux, Interviewing Skills, Python Programming, SQL

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      56K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…456…769

    In summary, here are 10 of our most popular brand management courses

    • Product Ideation, Design, and Management: University of Maryland, College Park
    • Leading People and Teams: University of Michigan
    • IBM Data Management: IBM
    • Investment and Portfolio Management: Rice University
    • Software Product Management: University of Alberta
    • Marketing Mix Implementation: IE Business School
    • Time Management Skills: LearnKartS
    • Financial Management: University of Illinois Urbana-Champaign
    • Agile Project Management: Google
    • Google IT Support: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok