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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • K

      Kennesaw State University

      Six Sigma Advanced Define and Measure Phases

      Skills you'll gain: Process Capability, Team Management, Statistical Process Controls, Exploratory Data Analysis, Six Sigma Methodology, Probability & Statistics, Process Analysis, Statistical Analysis, Lean Six Sigma, Process Mapping, Correlation Analysis, Data Analysis, Data Collection, Regression Analysis, Process Improvement, Quality Improvement, Business Process, Graphing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • S

      Starweaver

      Customer Relationship Management

      Skills you'll gain: Customer Relationship Management, Loyalty Programs, Customer experience strategy (CX), Customer Data Management, Customer Insights, Customer Engagement, Customer Service, Customer Retention, Customer experience improvement, Personalized Service, Marketing Strategies, Data-Driven Decision-Making, Technology Strategies, Business Technologies, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Pennsylvania

      Social Impact Strategy: Tools for Entrepreneurs and Innovators

      Skills you'll gain: Design Thinking, Performance Measurement, Innovation, Entrepreneurship, Business Modeling, Project Performance, Strategic Thinking, Project Design, Organizational Structure, Needs Assessment, Growth Strategies, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Project Management Tracker using Microsoft Excel

      Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Productivity Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      810 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Small Business Website with Weebly

      Skills you'll gain: Content Management Systems, Web Content, Content Management, Web Design and Development, Content Creation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Georgia Institute of Technology

      Take Your English Communication Skills to the Next Level

      Skills you'll gain: Sales Presentation, Presentations, Verbal Communication Skills, Public Speaking, Business Correspondence, English Language, Cultural Diversity, Business Communication, Professional Networking, Communication, Cultural Sensitivity, Business Writing, Interviewing Skills, Language Competency

      4.7
      Rating, 4.7 out of 5 stars
      ·
      901 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Peking University

      Advanced Neurobiology I

      Skills you'll gain: Neurology, Anatomy, Molecular Biology, Biochemistry, Biology, Basic Electrical Systems, Scientific Methods, Research

      4.1
      Rating, 4.1 out of 5 stars
      ·
      622 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, Supply And Demand, Analysis, Financial Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Maryland, College Park

      Interviewing and Resume Writing in English

      Skills you'll gain: Interviewing Skills, Negotiation, Oral Expression, Telephone Skills, Presentations, Concision, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Cognitive flexibility, Personal Attributes, LinkedIn, Adaptability, Communication, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      748 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Understanding Financial Statements: Company Position

      Skills you'll gain: Balance Sheet, Financial Statements, Financial Statement Analysis, Financial Accounting, Accounting, Financial Reporting, Generally Accepted Accounting Principles (GAAP), Asset Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Mastering SEO with Jasper: Ranking and Optimization

      Skills you'll gain: Blogs, Search Engine Optimization, Keyword Research, Web Content, Web Analytics and SEO, Content Creation, Content Marketing, Online Advertising, Drive Engagement, Generative AI

      3.7
      Rating, 3.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yonsei University

      International Hospitality & Healthcare Services Marketing

      Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Health Care, Capacity Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      537 reviews

      Mixed · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
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    1…394041…245

    In summary, here are 10 of our most popular content marketing courses

    • Six Sigma Advanced Define and Measure Phases: Kennesaw State University
    • Customer Relationship Management: Starweaver
    • Social Impact Strategy: Tools for Entrepreneurs and Innovators: University of Pennsylvania
    • Create a Project Management Tracker using Microsoft Excel: Coursera Project Network
    • Create a Small Business Website with Weebly : Coursera Project Network
    • Take Your English Communication Skills to the Next Level: Georgia Institute of Technology
    • Advanced Neurobiology I: Peking University
    • Globalization, Economic Growth and Stability: IE Business School
    • Interviewing and Resume Writing in English: University of Maryland, College Park
    • Understanding Financial Statements: Company Position: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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