• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Data Science Techniques (with AWS Integration)

    Skills you'll gain: AWS SageMaker, Unsupervised Learning, Feature Engineering, Time Series Analysis and Forecasting, Model Deployment, Cloud Deployment, Amazon Web Services, Applied Machine Learning, Advanced Analytics, Machine Learning Methods, Amazon S3, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Model Evaluation, Statistical Analysis, MLOps (Machine Learning Operations), Predictive Analytics, Data Preprocessing, Supervised Learning, Regression Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California San Diego

    빅 데이터 모델링 및 관리 시스템

    Skills you'll gain: Data Modeling, Data Infrastructure, Real Time Data, Data Management, Database Systems, Data Architecture, Big Data, Data Processing, Database Management Systems, Unstructured Data, Scalability

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Innovating with Google Cloud Artificial Intelligence - Español

    Skills you'll gain: Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Business Transformation, Responsible AI, Business Intelligence, Data Quality, Machine Learning, Natural Language Processing, Model Deployment, Applied Machine Learning, Cloud API, Data Analysis, Image Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals Part 1: Unit 1

    Skills you'll gain: Applied Machine Learning, Data Science, Python Programming, Scikit Learn (Machine Learning Library), NumPy, Computational Thinking, Machine Learning Algorithms, Pandas (Python Package), Data Preprocessing, Data Analysis, Exploratory Data Analysis, Programming Principles, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Retail Sales Psychology: The Essentials of Selling More

    Skills you'll gain: Sales Presentation, Sales Strategy, B2B Sales, Sales Process, Sales, Selling Techniques, Overcoming Objections, Storytelling, Closing (Sales), Consultative Selling, Stakeholder Communications, Negotiation, Behavioral Economics, AI Personalization, Non-Verbal Communication, Customer Analysis, Customer Engagement, Decision Making, Empathy, Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك

    Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning: Recurrent Neural Networks with Python

    Skills you'll gain: Model Deployment, PyTorch (Machine Learning Library), Recurrent Neural Networks (RNNs), Tensorflow, Artificial Intelligence, Applied Machine Learning, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Text Mining, Machine Learning, Natural Language Processing, Deep Learning, Predictive Modeling, Classification Algorithms, Supervised Learning, Time Series Analysis and Forecasting, Network Architecture, Data Science, Model Evaluation

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Analyze Customer Reviews with Gemini Using Python Notebooks

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Coursera

    Facebook Watch: Create Engaging Videos

    Skills you'll gain: Video Production, Storyboarding, Videography, Storytelling, Video Editing, Facebook, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 日本語版

    Skills you'll gain: Google Gemini, Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Forecasting, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Controlled Generation with the Gemini API

    Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    BigLake: Qwik Start

    Skills you'll gain: Data Lakes, Data Access, Query Languages, Google Cloud Platform, Big Data, Identity and Access Management, Cloud Storage, Data Integration, Data Management, Database Development

    Beginner · Project · Less Than 2 Hours

1…352353354…388

In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Data Science Techniques (with AWS Integration): Coursera
  • 빅 데이터 모델링 및 관리 시스템: University of California San Diego
  • Innovating with Google Cloud Artificial Intelligence - Español: Google Cloud
  • Data Science Fundamentals Part 1: Unit 1: Pearson
  • Retail Sales Psychology: The Essentials of Selling More: Starweaver
  • كيفية بناء ديموغرافية جمهورك المستهدف على فيسبوك: Coursera
  • Deep Learning: Recurrent Neural Networks with Python: Packt
  • Analyze Customer Reviews with Gemini Using Python Notebooks: Google Cloud
  • Facebook Watch: Create Engaging Videos: Coursera
  • Gemini for Data Scientists and Analysts - 日本語版: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok