Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Presentations, Verbal Communication Skills, Data-Driven Decision-Making, Data Analysis, Scatter Plots, Stakeholder Communications, Spatial Analysis, Trend Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Manipulation, Data Preprocessing, Data Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks

Institut Mines-Télécom
Skills you'll gain: digital literacy, Digital Communications, Emerging Technologies, Digital Transformation, Safety and Security, Persona (User Experience), Cyber Governance, Technology Strategies, Law, Regulation, and Compliance, Empathy & Emotional Intelligence, Cultural Diversity, Innovation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Global Marketing, Market Share, Financial Forecasting, Financial Analysis, Market Dynamics, Financial Statements, International Finance, Financial Regulations, Underwriting, Fundraising
Mixed · Course · 1 - 3 Months

Skills you'll gain: Git (Version Control System), Version Control, GitHub, Jupyter, Python Programming, Data Science, Generative AI, Development Environment, Computer Programming, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Copilot, Microsoft Excel, Data Cleansing, Data Visualization Software, Spreadsheet Software, Trend Analysis, Forecasting, Data Manipulation, Sales, Data Analysis, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: IT Management, Project Risk Management, Risk Management, AI Product Strategy, Project Management, Internal Communications, Data Ethics, Generative AI, Case Studies, Innovation, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management, Data Security, Security Controls, No-Code Development, Automation, Identity and Access Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Fundraising, Drive Engagement, Community Development, Community Outreach, Online Advertising, Goal Setting, Promotional Strategies, Content Creation, User Interface and User Experience (UI/UX) Design, Creativity
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Health Equity, Health Disparities, Health Systems, Public Health, Social Determinants Of Health, Healthcare Ethics, Health Policy, Data Analysis, Data Ethics, Substance Abuse, Correlation Analysis, Heat Maps, Community Mental Health Services, Data Visualization, Health Informatics, Trauma Care, Mental Health
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Generative AI, AI Enablement, Responsible AI, AI Product Strategy, OpenAI, Return On Investment, Data Ethics, Artificial Intelligence, ChatGPT, Business Process Automation, Operational Efficiency, Innovation, AI Workflows, Content Creation, Product Design, Customer Support
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Warehousing, Extract, Transform, Load, Data Integration, Data Modeling, Data Architecture, Star Schema, Data Governance, Database Design, Data Management, SQL, Relational Databases, Business Intelligence, Data Mining, Data Quality, Data Analysis, Systems Design
Mixed · Course · 1 - 3 Months