Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, Content Performance Analysis, Account Management, Customer Communications Management, Target Audience, Customer Engagement, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: TikTok, Content Performance Analysis, Content Creation, Content Strategy, Data-Driven Decision-Making, Marketing Analytics, Social Media Marketing, Brand Marketing, E-Commerce, Revenue Management, Drive Engagement, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    HubSpot Academy

    Skills you'll gain: Sales Presentation, Lead Generation, Prospecting and Qualification, Sales Strategy, Sales Process, Target Audience, Phone Sales, Customer Analysis, Customer Relationship Management (CRM) Software, Social Media Marketing, Communication Strategies, Personalized Service, Email Automation

    Beginner · Course · 1 - 3 Months

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Software Installation

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Payment Processing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Facebook, Social Media Campaigns, Dashboard, Account Management, User Accounts, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • HEC Paris

    Skills you'll gain: New Product Development, Business Strategy, Social Media Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Project Controls, Stakeholder Engagement, Social Media, Product Development, Strategic Sourcing, Innovation, Decision Making, Content Marketing, Process Analysis, Strategic Thinking, Business Operations, Business Planning, Sustainable Development

    University Certificate · 6 - 12 Months

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Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea