Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Public Health, Community Health, Social Impact, Data Analysis, R Programming, Data Visualization, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Performance Analysis, Performance Measurement, Marketing Automation, Customer experience improvement, Marketing Channel, A/B Testing, Automation
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning
Intermediate · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Marketing Management, Growth Strategies, Digital Marketing
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Language Learning, Spanish Language, Vocabulary, Oral Comprehension, Grammar
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Brand Awareness, Digital Design
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Performance marketing, Web Analytics
Intermediate · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Disabilities, Student Support and Services, Special Education, Education and Training, Higher Education, Diversity Equity and Inclusion Initiatives, Academic Advising, Student Engagement, Pedagogy, Learning Styles, Curriculum Development
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Integrated Marketing Communications, Data Analysis
Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Policy, Research Methodologies, Data Analysis, Research, Public Health, Data Collection, Data Visualization
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Collateral, Marketing Design, Canva (Software), Cross-Channel Marketing, Promotional Materials, Integrated Marketing Communications, Brochures, Graphic Design, Advertising Campaigns, Layout Design, Digital Design, Style Guides, Typography, Branding, Digital Advertising
Beginner · Course · 1 - 4 Weeks