Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Social Media Content, Competitive Analysis, Content Performance Analysis, Target Audience, Content Strategy, Social Media Strategy, Scheduling, Social Media Marketing, Brand Strategy, Content Creation

  • Skills you'll gain: Canva (Software), Advertising, Instagram, Marketing Materials, Content Creation, Social Media, Social Media Content, Facebook, Social Media Marketing, Design, Graphic Design, Graphic and Visual Design

  • Coursera Project Network

    Skills you'll gain: Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Social Media Marketing, Digital Advertising, Lead Generation, Automation

  • Coursera Project Network

    Skills you'll gain: Facebook, Online Advertising, Web Analytics, Social Media Marketing, Digital Advertising, User Accounts, Compliance Management

  • Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management

  • Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Content Creation, Facebook, Content Strategy, Data Import/Export, Social Media, Social Media Marketing, Business Metrics

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience

  • Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion

  • Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy

  • Status: New
    Status: Free Trial

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Social Media, Marketing Design, Performance Analysis, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Productivity, Social Media Strategy, Drive Engagement, Creative Design

  • Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Content Development and Management, Content Creation, Content Performance Analysis

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea