Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Michigan
Skills you'll gain: AI Enablement, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing Analytics, Marketing, Economics, Critical Thinking
Beginner · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Predictive Modeling, Cloud Computing, Market Analysis, Supervised Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Demography, Environment, Environmental Science, Environmental Issue, Nutrition and Diet, Sustainable Development, Natural Resource Management, Sustainability Standards, Cultural Diversity, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Slack (Software), Marketing Materials, Marketing Design, Shared Media, Multimedia, Content Creation, Social Media Content, Graphic Design, Calendar Management, Content Marketing, User Accounts, Business Communication, Marketing Communications, Cloud-Based Integration, Team Management
Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Modeling, Value Propositions, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Business Strategy, Business Economics, Growth Strategies, Emerging Technologies, Market Dynamics, Innovation, Leadership, Communication
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Environmental Science, Environmental Issue, Sustainable Development, Intercultural Competence, Culture, Ethical Standards And Conduct, Cultural Diversity, Liberal Arts, Social Justice, Advocacy
Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Demography, Workplace inclusivity, Organizational Development, Organizational Effectiveness, Human Resource Strategy
Intermediate · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Team Motivation, Team Building, Teamwork, Recognizing Others, Professional Development, Communication, Human Learning, Creativity, Education and Training, Student Engagement, Sustainable Systems, Emotional Intelligence, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing
Beginner · Guided Project · Less Than 2 Hours

Erasmus University Rotterdam
Skills you'll gain: Social Justice, Liberal Arts, Systems Thinking, Creativity, Social Studies, Case Studies, Ethical Standards And Conduct, Research, Discussion Facilitation, Psychology, Qualitative Research
Intermediate · Course · 1 - 3 Months

Dartmouth College
Skills you'll gain: Storytelling, Oral Expression, Writing, Liberal Arts, Editing, Ethical Standards And Conduct, Research, Diversity Awareness, Social Studies, Social Justice, World History, Cultural Diversity, Culture, Creativity, Political Sciences, Advocacy, Public History
Beginner · Specialization · 3 - 6 Months