Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Web Analytics, Google Analytics, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Target Audience, Marketing Strategies, Digital Advertising, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research, Data Analysis
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Dashboard, Data Visualization Software, Data Visualization, Business Reporting, SAS (Software), Interactive Data Visualization, Cloud Computing Architecture, Data Storytelling, Business Intelligence, Business Analytics, Data Warehousing, Cloud Computing, Big Data, Machine Learning, Data Import/Export
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, MarTech, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI Agents, Marketing Operations, Innovation, Marketing Management, Team Management, Team Building, Project Management, Data-Driven Decision-Making, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies
Intermediate · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Sports Medicine, Injury Prevention, Athletic Training, Physiology, Analytics, Physical Stamina, Data Analysis, Advanced Analytics, Medical Equipment and Technology, Vital Signs, Health Technology, Python Programming, Machine Learning, Data Collection
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Marketing, Performance marketing, Marketing Strategy and Techniques, Data-Driven Decision-Making, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting
Beginner · Specialization · 3 - 6 Months

Yonsei University
Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: PySpark, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Apache Spark, Extract, Transform, Load, Power BI, Data Lakes, Databricks, NoSQL, SQL Server Integration Services (SSIS), Data Processing, Data Visualization Software, Data Architecture, Data Warehousing, Big Data, Distributed Computing, Data Management, Public Cloud
Intermediate · Professional Certificate · 3 - 6 Months

Board Infinity
Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: NoSQL, Big Data, Model Evaluation, Apache Hadoop, Recurrent Neural Networks (RNNs), Deep Learning, Statistical Analysis, Data Visualization, Data Analysis, Exploratory Data Analysis, Apache Spark, Generative AI, Convolutional Neural Networks, Transfer Learning, Data Infrastructure, Data Cleansing, Real Time Data, Apache Kafka, Data Management, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Data Visualization Software, Spreadsheet Software, Analytics, Statistical Analysis, Data Analysis Expressions (DAX), Statistical Methods, Automation
Beginner · Specialization · 1 - 3 Months