Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Corporate Finance Institute
Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Analysis, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Microsoft Excel, Linear Algebra, Model Evaluation, Supervised Learning, Exploratory Data Analysis
Advanced · Course · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Logistic Regression, Exploratory Data Analysis, Predictive Analytics, Analytics, E-Commerce, Big Data, Applied Machine Learning, Data Analysis, Classification Algorithms
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Microsoft Azure, Role-Based Access Control (RBAC), Azure Synapse Analytics, Azure Active Directory, Real Time Data, Zero Trust Network Access, Serverless Computing, Cloud Solutions, Identity and Access Management, Data Integration, Cloud Management, Cloud Applications, Virtual Machines, Cloud Computing Architecture, Data Governance, Cloud Storage, Cloud Computing, Solution Architecture, Disaster Recovery, Virtual Networking
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Politecnico di Milano
Skills you'll gain: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Strategic Thinking, Business Transformation, Business Ethics, User Research, Innovation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, AI Security, Regulatory Compliance, Artificial Intelligence, Business Ethics, Risk Analysis, SAS (Software), Compliance Training, Data Integrity, Human Centered Design, Accountability, Analytics, Diversity and Inclusion, Information Privacy, Data Governance, Data Analysis, Data Management, Model Deployment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Small Business Accounting, Social Media, Business, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Presentations, Prompt Engineering, Responsible AI, Verbal Communication Skills, Sampling (Statistics), Data Storytelling, Spreadsheet Software, Generative AI, Data Analysis
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Analytics, Data Analysis, SQL, Query Languages
Beginner · Project · Less Than 2 Hours

Ball State University
Skills you'll gain: Data Visualization, Rmarkdown, Exploratory Data Analysis, Data Visualization Software, Ggplot2, Interactive Data Visualization, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Data Storytelling, Histogram, Scatter Plots, Data Analysis, Tidyverse (R Package), Data Manipulation
Build toward a degree
Intermediate · Course · 1 - 3 Months