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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      P

      Packt

      NLP – Machine Learning Models in Python

      Skills you'll gain: Natural Language Processing, Text Mining, Predictive Modeling, Applied Machine Learning, Unstructured Data, Statistical Machine Learning, Unsupervised Learning, Dimensionality Reduction, Python Programming, Classification And Regression Tree (CART), Scikit Learn (Machine Learning Library), Supervised Learning, Machine Learning Algorithms, Machine Learning

      Intermediate · Course · 1 - 3 Months

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Operations Management, Data Storytelling, Design Thinking, Data Visualization, Active Listening, Business Ethics, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Financial Statements, Business Analytics, Financial Accounting, Predictive Analytics, Big Data, Regression Analysis, Marketing, Marketing Management, Emerging Technologies

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Data Science Graduate Certificate

      Skills you'll gain: Unsupervised Learning, Data Mining, Supervised Learning, Deep Learning, Machine Learning Algorithms, Statistical Modeling, Statistical Inference, Service Level, Statistical Machine Learning, Statistical Hypothesis Testing, Probability, Dimensionality Reduction, Applied Machine Learning, Data Warehousing, Data Pipelines, Data Processing, Probability & Statistics, Performance Testing, Data Science, Bash (Scripting Language)

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Business Analytics Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Colorado Boulder

      Industrial Internet of Things Graduate Certificate

      Skills you'll gain: Real-Time Operating Systems, Power Electronics, Machine Learning Algorithms, Embedded Systems, Engineering Documentation, Product Development, Product Planning, Internet Of Things, Control Systems, User Experience, Data Analysis, Debugging, General Networking, Usability, User Interface (UI), Telecommunications, Data Processing, Process Control, Machine Controls, Embedded Software

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of London

      Bachelor of Science in Marketing

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    • H

      HEC Paris

      Innovation Management and Entrepreneurship University Certificate

      Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Stakeholder Engagement, Social Media, Decision Making, Content Marketing, Process Analysis, Project Controls, Strategic Decision-Making, Business Operations, Business Planning, Lean Methodologies, Strategic Thinking, Innovation

      University Certificate · 6 - 12 Months

    • Status: New
      New
      P

      Packt

      Financial & Technical Skills for Business Success

      Skills you'll gain: Financial Statement Analysis, Blogs, Spreadsheet Software, Income Statement, Data Visualization, Excel Formulas, Financial Accounting, Balance Sheet, Data Analysis, Microsoft Excel, Cash Flows, Registration, Web Servers, Content Creation

      Beginner · Course · 1 - 3 Months

    • P

      Pontificia Universidad Católica de Chile

      Magíster en Business Analytics

      Skills you'll gain: Revenue Management, Customer Analysis, Descriptive Analytics, FinTech, Database Design, People Analytics, Time Series Analysis and Forecasting, Biostatistics, Predictive Analytics, Statistical Reporting, Digital Transformation, Deep Learning, Risk Analysis, Bayesian Statistics, Cloud Security, Network Model, Data Visualization, Assertiveness, Web Scraping, Governance

      Earn a degree

      Degree · 1 - 4 Years

    • U

      Universidad de los Andes

      Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

      Skills you'll gain: Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Matplotlib, Financial Data, Financial Statement Analysis, Portfolio Management, Data Cleansing, Advertising, Applied Machine Learning, Statistical Machine Learning, Random Forest Algorithm, Operations Research, Natural Language Processing, Mathematical Modeling, Systems Analysis

      Credit offered

      Mastertrack · 6 - 12 Months

    • N

      Northeastern University

      Master of Science in Data Analytics Engineering

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IIT Roorkee

      Executive MBA

      Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

      Earn a degree

      Degree · 1 - 4 Years

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    In summary, here are 10 of our most popular marketing analytics courses

    • NLP – Machine Learning Models in Python: Packt
    • MBA Business Analytics: O.P. Jindal Global University
    • Data Science Graduate Certificate: University of Colorado Boulder
    • Business Analytics Graduate Certificate: University of Illinois at Urbana-Champaign
    • Industrial Internet of Things Graduate Certificate: University of Colorado Boulder
    • Bachelor of Science in Marketing: University of London
    • Innovation Management and Entrepreneurship University Certificate: HEC Paris
    • Financial & Technical Skills for Business Success: Packt
    • Magíster en Business Analytics: Pontificia Universidad Católica de Chile
    • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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